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Marketing has changed dramatically over the years.

Marketing has changed dramatically over the years.

Whereas in the past people bought from those they knew and trusted, today’s market saturation means more competition for business.

Since folks don’t always have the convenience of buying from those they implicitly trust, marketing is a must.

When it comes to marketing your business, should you take a more artistic or scientific approach?

The answer comes down to whether digital marketing is more art or science.

#digitalmarketing #art #marketingstrategy #science #strategy #marketing #creativemarketing

How many new businesses pop up each year? The nu

How many new businesses pop up each year?

The numbers have been trending up for the past decade.

In 2020 alone, over four million new business applications were submitted!

While that means the market is more competitive, it doesn’t mean there aren’t steps you can take as an entrepreneur to get yourself ahead.

Head to our website to read our three tips!

#digitalmarketing #entrepreneur #business #smallbusiness #marketingstrategy #startup #businessowner #buildyourbrand #smallbusinesssupport

Today, you can look up DIY directions for everythi

Today, you can look up DIY directions for everything from changing your oil to filling a cavity.

Whether to cut corners, save money, or gain valuable experience, the reasons for DIY are a dime a dozen.

However, there are reasons these professional services exist, and marketing is no different.

Let’s take a look at why when it comes to marketing your business, DIY may not be wise.

Read our latest blog post now!

#diy #diymarketing #digitalmarketing #socialmediamarketing #websitemarketing #seo #marketingstrategy #smallbusinessmarketing #smallbusinessowner

We’ve seen more changes in branding within the p

We’ve seen more changes in branding within the past 10 years than the previous 10,000 years.

Though some elements have remained largely the same, the prevalence of digital media as a collective space means consumers have more options than ever before.

For small businesses, capturing market share requires strong branding and strong branding requires tapping into the psychology of branding.

How do you do that?

Read our latest blog post to find out!

#branding #digitalmarketing #marketingstrategy #psychology #brandstrategy #psychologyofbranding #brandingdesign #socialmediamarketing

Website traffic, conversions, bounce rate, engagem

Website traffic, conversions, bounce rate, engagement: nearly every digital step you make on behalf of your business is measurable.

Whether you’re making tweaks to your website or running an aggressive ecommerce campaign, you have the advantage of having valuable digital feedback at your disposal. The key is using these metrics to make the right adjustments.

So how can you put this feedback to good use?

Read about it now, LIVE on our website! Link in bio!

#digitalmarketingtips #marketingmetrics #increasetraffictoyourwebsite #buildyourbrandwithus #digitalmarketing #rochesterny #smallbusinesstips

It’s no longer enough to simply provide a great

It’s no longer enough to simply provide a great product or service; people want a personalized approach.

Are you offering enough personalization to your audience?

Find out now------>link in bio!

#smallbusiness #smallbusinessowner #smallbusinesstips #rochesterny #rochester #digitalmarketing #onlinebusiness #socialmediamarketing #digitalmarketingtips #marketingtips #branding #buildyourbrand #businessdevelopment

We all know the importance of having a good busine

We all know the importance of having a good business website, a strong social media presence, and capable SEO.

While you may be focused on the staples of digital marketing, are you overlooking any of the more underrated marketing tactics?

Find out now by reading our latest blog post; link in bio!

#seo #digitalmarketing #ppc #emailmarketing #mobileapps #thinkdifferently #integratedmarketing #localbusiness #webdesign #branding #smallbusinesstips

With the growing global shift towards digitalizati

With the growing global shift towards digitalization, are traditional marketing strategies still effective? We all know the importance of having a sound digital presence, but does that mean it’s time to abandon traditional strategies like print ads and billboards?

Read our latest blog post to find out!

Link in bio!

#digitalmarketing #godigital #digitalmarketingstrategies #seo #websitedesign #seomarketing #socialmediamarketing

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Recent Posts

Is Digital Marketing More Art Or Science?
Three Tips For Marketing Your New Business
DIY? When it Comes to Marketing, No Way!

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