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Everyone thinks they know the social media platfor

Everyone thinks they know the social media platforms inside and out.

While spreading your advertising across all the major channels may offer more in terms of potential visibility, how much of that effort goes wasted?

Are you pouring the right resources into the social media platforms your target audience is using?

#branding #socialmedia #socialmediamarketing #smallbusiness #smallbusinessbranding #buildyourbrand #socialmediamanagement #thinksmart #actsmarter

There are all types of websites out there. From t

There are all types of websites out there.

From the professionally crafted to the hastily-made to the perpetually under construction, customers have never had more options when it comes to surfing the web.

What does the appearance, functionality, and responsiveness of your website say about your business?

#marketing #digitalmarketing #webdesign #website #business #websitedesign #webdevelopment #branding #seo #smallbusinesstips #smallbusinessinsight #buildingabrand #businessdevelopment

Part of running a business is gauging how you stan

Part of running a business is gauging how you stand in the marketplace.

Obviously, your bottom line is the most telling indicator of how your business is doing, but what about the competition?

Should you take the time to compare your business to those who provide the same or similar products or services?

Or is it more important to consider growth, originality, and how your customers see you?

#marketing #business #smallbusiness #branding #marketingstrategy #standout #competition #comparison #growth #learning #smallbusinessgrowth #brandloyalty #smallbusinessbranding

Even the most entertaining, insightful, and revolu

Even the most entertaining, insightful, and revolutionary advertisements aren’t always convincing.

That’s because the most powerful form of persuasion comes from those we know and trust.

With the advent of social media and digital technologies, today everyone has the power to be an influencer.

How important is word of mouth advertising to your overall marketing strategy?

#socialmedia #marketing #advertising #contentmarketing #wordofmouth #referrals #recommendation #trust #brandgrowth #smallbusiness

Consumers today see over 5,000 brand messages a da

Though it’s typically one of the first steps in

Though it’s typically one of the first steps in establishing a new business, there are plenty of businesses out there that simply don’t have a fundamental understanding of their target market.

While demographics are telling to a point, they don’t provide anything more than a structural context for data. To really understand your audience, you have to listen, observe, and engage them.

#data #business #marketing #strategy #digitalmarketing #socialmedia #analytics #digitaltransformation

How can you leverage customer attitudes, interests

How can you leverage customer attitudes, interests, activities, and behaviors to learn about their needs, motivations, and goals?

The answer is through the development of consumer insights.

It’s not enough to simply know what your customers are doing and how often they’re doing it.

What’s more important is the why.

That’s where you’ll find your most valuable insights.

#consumerinsights #insights #understandingcustomers #digitalmarketing #marketing #strategy #customerexperience # #development #growth #contentmarketing

Perception is reality, and customer perception, in

Perception is reality, and customer perception, in particular, is reality for your customers.

That means every part of your communication strategy has the power to either reinforce or sway that reality.

You don’t have the power to determine what your customers think of you, but there are steps you can take to help make their image of you as close to reality as possible.

#communication #strategy #digitalmarketing #customerexperience #digitaltransformation #perceptions #perceptionisreality #innovation #psychologyofmarketing

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