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Whether it’s deciding to skip dessert, get out o

Whether it’s deciding to skip dessert, get out of bed and go to work when you feel like going back to sleep, or not making that risky move, your instincts, or gut feelings, are almost always right.

The gut has even been called the second brain!

At the same time, your experiences and biases can cloud your better judgment.

When it comes to making important marketing decisions, do you trust your gut or rely on data and analysis?

The answer may be somewhere in between.

#marketing #data #digitalmarketing #decisions #decisionmaking #branding #smallbusinessmarketing #smallbusinessbranding #marketingdecisions #logic #intuition #intuitivemarketing #innovation #creativity #creativesolutions #creativeagency #creativemarketing #marketingsolutions

We live in an impatient society. From overnight sh

We live in an impatient society. From overnight shipping to the most responsive smartphone, everything in life is geared towards speed.

After all, there are only 24 hours in a day. The quicker we can get through everything, the better!

When it comes to marketing your small business, however, waiting for results can get old-fast.

While different strategies have different timetables for measurable results, how long should you wait before tweaking your approach?

More importantly, when should you expect to see results from your marketing efforts?

#marketing #digitalmarketing #branding #smallbusiness #strategy #socialmedia #contentmarketing #marketingstrategy #creativeagency #creative #creativemarketing #results #digitalmarketingresults #digitalmarketingagency #marketingresults #digitalmarketingexperts #seo

Every business, large or small, needs something to

In light of the protests and riots of 2020, we saw

Data is far and away the most valuable commodity i

Data is far and away the most valuable commodity in the world today.

Does that mean that information is just as valuable?

While perception is reality, data is a way to quantify differing perceptions of reality into tangible, meaningful conclusions.

For example, you might perceive Fridays as the busiest days for your small business, but data is the only way to draw that conclusion beyond a reasonable doubt.

From that data, you can glean information, which then distills into insights, which you can then use to articulate your marketing-and business-strategy!

#data #marketing #analytics #marketingstrategy #smallbusiness #strategy #digitalmarketing #customerexperience #analysis #information #smallbusinessstrategy #smallbusinessowner #businessstrategy #marketingstrategies #smallbusinessmarketingtips

Think of the last advertisement or commercial you

Right now, if you go on your smartphone or compute

Right now, if you go on your smartphone or computer, you can buy just about anything you want from a big-box store.

What's more, you can even get it the next-or even the same-day.

For the most part, small businesses can’t compete with that kind of turnaround time.

Where they can compete, however, is by delivering a superior customer experience.

How can small, local businesses compete with the big chains? The answer may not be what you think.

#shoplocal #supportlocal #smallbusiness #businessowners #smallbusinessowners #smallbusinessmarketing #smallbusienssbranding #marketing #branding #business #community #customerexperience #ecommerce #shopping

In the words of Oprah Winfrey, “leadership is ab

In the words of Oprah Winfrey, “leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.”

You might have the most convincing sales pitch, the highest quality product, and the lowest price in town, but if you don’t have empathy, your business could be in trouble.

Understanding-and empathizing-with your audience can be the difference between creating compelling, revenue-driving content and fizzling out of the marketplace.

#empathy #marketing #customers #customerexperience #leadership #content #digitalmarketing #marketingtactics #digitalmarketingtactics #strategy #socialmedia #innovation

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Should You Trust Instincts or Data?
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