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1) Convenience: More than a third of online shoppe

1) Convenience: More than a third of online shoppers make purchases from their mobile phones or tablets over a computer. Your own mobile app will also improve customer retention; a 5% increase in customer retention can increase profits up to 75%!

2) Competition: 40% of online users will go to the competition after a bad mobile experience. If competing restaurants have a mobile application and your restaurant doesn't, you're probably losing business to your competitors!

3) Boost your online reviews: The happier your customers, the better your online reviews will be. The more positive reviews you have, the better your restaurant will perform with regards to SEO.

4) Increase engagement: As we said, your customers are probably already on their mobile phones. You can also use your social media accounts to remind your customers to order online through your restaurant's own branded mobile app.

5) Reach your customers: Push notifications have an open rate of over 90%. Compare that to email open rates of under 30% and it's obvious mobile applications are the most effective method for making connections with your customers.

Could your restaurant benefit from a mobile application? Contact us today to learn how to get your own personalized, branded mobile application from Order2Go!

Think about online marketing as an opportunity to

Think about online marketing as an opportunity to strengthen existing relationships and build new ones so you can extend the word-of-mouth already important for your business!

As a small business you have a huge advantage over big businesses because you know your customers.

-Use your website to keep customers informed of critical information, such as how they can still purchase from you
-Engage with your followers on social media, even if they aren’t buying right now
-Update your directory listings, like Google My Business, to communicate critical information like offering curbside pickup, even if your business is closed
-Use email marketing to keep your customers updated on the latest changes to your business, due to COVID-19
-Take advantage of other marketing channels for brick and mortar locations, like print marketing and signage, so customers can quickly and easily understand how to engage with your business!

At J&E Media Corp, we're experts at helping small businesses like capitalize on reaching new audiences via digital marketing. Visit our website or call us today to learn more! (585) 554-8300

Facebook Ads vs. Facebook Campaigns: What's the Di

There’s no doubt restaurants have been hit hard

There’s no doubt restaurants have been hit hard the past year. The absence of foot traffic has meant restaurateurs have had to offer their customers online ordering in order to stay busy. The easy solution is to sign up with one of the established third-party vendors. You get exposure, visibility, and access to a proven system. Sounds like a good match, right?

Not exactly.

What the third party vendors aren’t telling you is that their commissions are sometimes upwards of 30% of your sales. That means for every dollar your restaurant earns, your “partner” is taking at least 30 cents. It doesn’t matter how much business you do; with each transaction, they get their cut.

What’s more is they’re not only charging per transaction. You pay a base fee just to appear on the platform, and more for a sponsored listing. Tack on delivery fees and you end up paying closer to 40%! The typical restaurant profit margin is around 10%, so restaurants can’t afford to lose out on any revenue, let alone a significant chunk.

We understand what’s important to small businesses. That’s why at J&E Media, we keep things simple with a low monthly fee and no commissions. Contact us today to learn how we can help you create your own branded online ordering system and keep more money in your pocket!

We hope you have a wonderful day with your loved o

We hope you have a wonderful day with your loved ones!

COVID has changed everything, including how compan

Google is constantly tinkering with its algorithm,

Google is constantly tinkering with its algorithm, meaning the SEO strategies that work for you today might not work tomorrow. What does that mean for the future of SEO?

For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites which properly respond to the query being searched. This means more informative, complex, keyword-dense content that utilizes natural organic language will be more favorable.

You’ve heard it before, but it’s still true: content is king. The more (quality & quantity) content you produce on your website, the more resources are available for potential buyers researching. This means photos, videos, blogs, are all integral to your success. Just make sure you don’t forget the alt text!

Proper formatting matters too; your headlines and links should be equally informative and beneficial to folks searching for your product or service. The more professionally developed your website, the more likely it will rank highly on search engines.

Google implements updates over 500 times a year. To keep up with SEO trends, you need digital marketing experts that can stay on top of the ever-changing digital marketing landscape. Give us a call or send us a message today to learn how we can help your SEO strategy!

Studies show that most consumers research brands,

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