Just under half of small business owners do their marketing entirely on their own. While this can cut costs, it can also lead to burnout, confusion, and ultimately, missed conversions. At the same time, hiring a digital marketing company presents a challenge of its own. The right digital marketing company can help increase brand awareness, optimize your digital profile, and best of all, let you spend more time on what matters: your business. However, choosing the right marketing agency isn’t easy. What kinds of things should you look for in a digital marketing company?
This one goes without saying. If experience didn’t matter, you’d just do it yourself! However, it’s important not only to look at the volume of experience, but the quality of experience. Maybe one agency has a prolific client list, but little experience working with companies in your industry.
A good litmus test is reviewing your prospective agency’s client list. Are you aware of these clients? Have you seen any of their ads or visited their website? What is your opinion of those brands’ reputations? If you haven’t heard of them, research them!
While some marketing work isn’t obviously displayable, like SEO, the vast majority is. That means you should be able to locate, and review, a comprehensive portfolio of work, including graphic design, website development, social media strategy, and more. Remember, most agencies would be proud to display the work they’ve done for their clients. If an agency you’re considering has a limited portfolio, it might be a red flag.
Can They Reach Your Target Audience?
This might be the most important factor. Look for things like social media fluency, email marketing experience, web design and development skills, and even a company profile. In other words, it’s important to make sure your digital marketing company represents what your brand stands for. You want an agency with whom you’re compatible.
You also want an agency that has the ability, and experience, to identify, and reach your target audience. Importantly, the right digital marketing company can help you identify segments of the market you might not have realized were in your wheelhouse!
In any case, if your target audience is primarily younger folks, look for an agency that can help boost your social media presence. If your customers are largely older, find an agency that excels in email marketing. If you know your business relies on folks finding you via search engines, place an emphasis on SEO.
A Comprehensive Digital Marketing Company
Remember your goals. The most important thing to consider is whether or not the agency in question can help you accomplish these goals. With that said, the more utilities a digital marketing company can tick off, the better. Look for an agency that can help you in all facets of your digital presence.
Does that mean you should choose the most prolific, esteemed digital marketing company? Not necessarily. Remember, almost half of all small businesses do their marketing themselves. What does that tell us? Marketing can be expensive. Importantly, however, it’s only truly expensive if it doesn’t reap results. When done right, it’s an impactful investment!
The right digital marketing strategy can make or break your business. That means there’s little room for error when it comes to selecting a digital marketing company to represent your business. Make sure to choose an agency that aligns with your goals, represents your brand interests, and has the experience and reputation to get you noticed!