What Exactly is Reputation Management?

Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on the businesses they deal with. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening.

Delayed orders, poor customer service, and payment issues can incense customers and result in negative feedback. As a business owner, how do you deal with disgruntled customers on a public forum?

Enter reputation management.

It’s not something as simple as deleting unfavorable comments or reviews, which can’t be done. What you can do is interact positively with complaints. Apologize for the inconvenience and offer to make it right. Show your customers you care deeply about their satisfaction and walk the walk.

Reputation management can also involve soliciting positive reviews and cultivating those reviews to the top of search engines. It’s ultimately about managing feedback and staying in-tune with the needs and wants of your customers.

Consumers read an average of seven reviews before trusting a business. Reputation management can make those reviews count and paint your business in a favorable light.

If you’re interested in reputation management services, send us a message or visit our website to learn how we can help you!

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