Google is constantly tinkering with its algorithms, meaning the SEO strategies that work for you today might not work tomorrow. What does that mean for the future of SEO?
For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites that properly respond to the query being searched. In other words, Google will favor the utilization of natural, organic language.
Even though the functions of search engines are carried out by robots, there are people behind the machines. Things like keyword-stuffing might look good on the surface, but once an actual human reads your nonsensical content, you’re going to lose credibility-and a customer.
You’ve heard it before, but it’s still true: content is king. The more (quality & quantity) content you produce on your website, the more resources are available for potential buyers researching. This means photos, videos, blogs, are all integral to your success. Just make sure you don’t forget the alt-text!
Proper formatting matters too. Therefore, your headlines and links should be equally informative and beneficial to folks searching for your product or service. The more professionally developed your website, the more likely it will rank highly on search engines.
Google implements updates over 500 times a year. You need to be in the loop if you want to keep up with their ever-changing standards. That’s where we come in.