Why Social Media Marketing Strategy Matters

A powerful tool of communication, social media marketing strategy allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base.

Almost 4 billion people use social media sites worldwide. That’s over half the world population!

Email-marketing, google ads, and traditional forms of marketing are all effective, but nothing has the broad, influencing power of social media. Not only do billions of people across the world use social media sites, they check them many times a day. Furthermore, more and more companies are driving sales through social media.

If done correctly, social media marketing strategy can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links and driving traffic, awareness, brand recognition, and goodwill.

It’s all part of an integrated marketing strategy; a strategy you need to attract a broad customer base across an even broader multimedia landscape.

It all starts, however, with a strong social media presence. Because there are so many social media platforms, how do you know which platform is right for your individual business?

If you have been struggling with social media strategy, management, or advertising we can help. Contact us today to learn how we can invigorate your social media presence!