Mobile website traffic
Mobile website traffic accounts for over half of all web traffic worldwide. Think about that for a second.
That means when your customers access the internet, more times than not, they’re on a mobile device. If your website isn’t up to par, you’re losing customers.
You only get one chance to make a good first impression. In the digital world, your website, and its mobile optimization, is that opportunity.
Making your site mobile-friendly starts with design and development.
The most important aspect of a mobile-friendly site is responsiveness. Your site has to be responsive, and it has to be fast. If your customers can’t get your site to load quickly, they’re going to move onto the competition. That’s a fact.
With responsive design, the layout and content of your website will adjust automatically depending on the device on which it’s being displayed. Importantly, part of building a responsive website starts with making sure the layout of your content is optimized.
In other words, make it easy for your customers — and their search engines — to find what they’re looking for.
Your desktop and mobile sites should not only be responsive, but fully-integrated. In other words, you don’t need to create an entirely different website for mobile users. With that said, keep your design simple, yet professional.
Remember, even though mobile devices are as advanced as they’ve ever been, the screens are still relatively small. Don’t clutter the screen with unnecessary, frivolous content. Stick to the basics.
Your visibility and survival in the digital world depends on your digital presence, and the bulk of that is your website. A more responsive site typically means increased traffic, higher conversion rates, and better customer retention.