Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents itself: why should your audience care? If you can excel in three key areas right off the bat, you can plant the seeds of brand growth and watch your business blossom! So what are those three key areas? Let’s take a look!
Brand Growth Starts With Trust
Trust is instrumental to brand growth. The more customers trust you, the more they’ll think of you as the go-to when they need your product or service. At the same time, how can you earn customers’ trust while you’re just starting out?
The most surefire way to build trust is to create a great product. If your customers come to trust what you have to offer, they’ll associate that trust with not just the product or service in question but your brand as a whole.
Remember, brand growth is built around relationships. Customers have to care about the message behind the brand, not just what they can find on the shelves. Be transparent with your brand values and back up your words with actions. If your brand purports to care about a social issue, show your customers you care about it–don’t tell them.
While the bottom line is most important–especially in the early stages of branding–never put a sale before a customer. Offering a “money-back guarantee” shows customers two things: you stand behind your product/service and customer satisfaction is paramount. Be a brand you would want to do business with and start building your brand growth around trust.
What Do You Do Differently?
What will really ignite brand growth is showcasing what your brand does differently. Let’s face it, if you don’t have competition, you probably don’t need much marketing to begin with–you’ve got the market cornered. For everyone else, why should a customer do business with you versus one of any number of competitors?
The answer is your point of differentiation. Whether it’s lower prices, better customer service, faster delivery, or a combination of attractive elements, show your customers what you can do that no one else can.
Your point of differentiation doesn’t have to be limited to your product or service offerings. If you can create content or value that no one else can, that can work as a point of differentiation! For example, if you sell a product that comes with a “how-to” manual or other valuable literature, customers will have more incentive to buy from you than from your competitors.
Listen to your customers. Find out what parts of the customer journey they enjoy and which parts make them apprehensive. Focus on minimizing their pain points, providing value from start to finish, and reinforcing their decisions with confidence.
Brand Growth and Content Marketing
Brand growth can only happen with increased brand awareness. In other words, your brand can only grow if more and more people become aware of not only your brand’s existence but why other people are so keen on doing business with you. What better way to foster more brand awareness than through content marketing?
If folks are liking, sharing, and engaging your content, more and more people are seeing it. Try to create content other people aren’t creating, find insights others aren’t finding, and do what others aren’t doing.
Creating valuable content doesn’t just help plant the seeds for brand growth, it’s a crucial part of search engine optimization. People can’t find your brand online if you have no content–or if your content is poorly configured for SEO purposes. The more your content helps solves problems and adds value, the more highly it’ll rank on search engine algorithms, meaning the more likely folks will find you when they search for relevant queries.
Start Planting the Seeds of Brand Growth!
You don’t build a brand overnight. The most successful brands today got where they are through an efficient approach to delivering excellence on all fronts. At the same time, there are a few common links between the most successful, renowned brands: we trust them, they do something unique, and their marketing is consistently on-point. If you can deliver on these fronts, you can start seeing more brand growth!