Is PPC Advertising Worth the Effort?

Google is the undisputed champion of search engines, so it’s unsurprising that Google Ads plays a pivotal role in online marketing. It’s also the driver behind PPC advertising.

In fact, if you’re on the internet, there’s a very good chance you’ll come across one!

When a user clicks on your ad, you pay a predetermined cost, known as PPC (pay-per-click). Essentially, businesses bid for ad space on arguably the most high-traffic corners of the internet.

This makes PPC advertising an effective and relatively low-cost way to boost your visibility across search engines. Your customers are using search engines almost as much as anything else. Google is where the search for information starts.

Google ads work by advertising your business on search engines and other sites across the internet, primarily geared towards highlighting your business when folks search for keywords related to your business.

In a nutshell, Google Ads are a great way to get your business recognized by folks not only in your community but all over the world!

Important Stats To Consider:

  • 90% of consumers say google ads influence their purchase decisions
  • 75% of users say paid search ads make it easier to find information
  • 66% of shoppers prefer online shopping over shopping offline

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