It’s time to cut the cord!

OTT advertising allows you to retarget through web and mobile traffic to complete the cross-channel marketing loop. With the help of website retargeting, IP targeting, and device thumbprints, marketers can retarget a consumer that has seen their ad on streaming TV on their computer or mobile phone.

Unlike traditional TV advertising, OTT allows you to track the success of your marketing efforts. The ability to connect an ad view with a website visit, download, or sale can help marketers see what’s working and get an accurate read on their ROI!

There are myriad reasons marketers are earmarking more of their budget for OTT advertising. One big benefit is the ability to hyper-target your audience. OTT gives marketers the ability to target TV audiences on a much more granular level than traditional TV.

How does OTT work?

From online browsing information to purchase history, online data allows you to identify and reach specific audience segments with highly personalized messaging.

Retarget across channels.OTT advertising allows you to retarget through web and mobile traffic to complete the cross-channel marketing loop. With the help of website retargeting, IP targeting, and device thumbprints, marketers can retarget a consumer that has seen their ad on streaming TV on their computer or mobile phone.

Precise attribution tracking. Unlike traditional TV advertising, OTT allows you to track the success of your marketing efforts. The ability to connect an ad view with a website visit, download, or sale can help marketers see what’s working and get an accurate read on their ROI.

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