Google is the undisputed champion of search engines, so it’s unsurprising that Google Ads plays a pivotal role in online marketing. In fact, if you’re on the internet, there’s a very good chance you’ll come across one! Google ads work by advertising your business on search engines and other sites across the internet, primarily geared towards highlighting your business when folks search for keywords related to your business. When a user clicks on your ad, you pay a predetermined cost, known as PPC (pay-per-click). Essentially, businesses bid for ad space on arguably the most high-traffic corners of the internet. In a nutshell, Google Ads are a great way to get your business recognized by folks not only in your community but all over the world!
Important Stats To Consider:
- 90% of consumers say google ads influence their purchase decisions
- 75% of users say paid search ads make it easier to find information
- 66% of shoppers prefer online shopping over shopping offline