Only email gives you the power to reach your customers directly any place, any time. However, with hundreds of billions of emails sent and received every day, how do you make yours stand out?
Every email your business sends should reflect your brand. The more developed your brand identity, the better your brand loyalty will be among your customers. Things like personalization, pleasant graphics, useful/relevant content, and a professional, refined look will impress your readers, but they have to open your email first.
Start with a captivating subject line that appeals to their interests. Remind your customers how you can benefit them and make them feel appreciated. Don’t leave anyone out; make sure your emails are optimized for access from mobile devices, tablets, and any other device with internet access.
From a data standpoint, for every $1 spent on email marketing, you can expect a return of $42!
Ultimately, due to its broad reach, efficiency, and simplicity, email marketing is very much still worth the effort, especially if you maximize its potential.
If you’re struggling with your email marketing, contact us! We can develop and implement a strategy to make the most of email communication with your customers.