If you’ve been watching the news lately, you’ve probably seen the social media sites under fire for their alleged mishandling of consumer data.
Want to know a secret? They’re not the only ones doing it!
Data is far and away the most valuable commodity on the market today. Nothing drives a business like access to accurate, up-to-the-minute consumer data.
It’s what separates a successful business from one that fizzles and why your data fetches a hefty price.
Every time you make an online purchase or surf Facebook, your data is collected, processed, and sold.
Who benefits?
From a customer standpoint, you sign away your rights when you create your page and start posting.
From a business standpoint, if you don’t get to keep your customer data, why collect it in the first place?
We believe it’s your right as a business to keep your data for your own use and benefit. Your data shouldn’t be sold to the highest bidder. It’s your property!
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