Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable!
Talk The Way Your Customers Talk
One of the best ways to make your brand more memorable in the minds of your customers is to talk like they do. Using relatable language will make your communications more like conversations than sales pitches. Since customers don’t like being overtly sold to, part of providing value is how you speak to them in the first place.
Instead of making generalized claims, such as “we are the best at what we do”, put your customers in the driver’s seat. Talking exclusively about yourself only plants the seeds of doubt. Is everything you’re saying true?
Focus on your customers and how they can benefit from your content, products/services, and brand as a whole. It’s a lot easier for people to remember how they can personally benefit, as opposed to an obscure accolade or accomplishment.
Create a More Personalized Experience
Is every customer exactly the same? Then why should they be treated exactly the same?
Your customers have different interests, needs, and expectations, which means a “one-to-all” form of messaging simply won’t suffice. Sending the same messages to everyone is akin to throwing darts at a wall and hoping one sticks.
Instead, develop detailed customer profiles to gain insight into how to really appeal to your customers’ unique personalities. Use data to figure out customer habits and create personalized messages–especially using email.
Something as simple as a product recommendation, “you may also like”, or “customers also bought” can go a long way. So can including your customer’s name on a marketing email. Don’t be afraid to solicit feedback. It may help you understand how to better serve your customers’ interests.
Appeal to Emotions
People don’t always remember the words you said, but they remember how you made them feel. The same can be said about marketing communications. Remember, emotion is the primary driver of sales decisions!
Take for example a television commercial that tugs at your heartstrings or makes you belly laugh. You might not remember the exact specs of the ad, but two things should stick out: the brand and the emotion you felt.
When creating content, think about the emotion you want to affect in your audience. How can you tweak your language, delivery, style, or any other component to better draw out that emotion?
If you can successfully appeal to your customers’ emotions, you’ll also simultaneously differentiate your brand–which can also make your brand more memorable. Customers will start to associate your ads and content with those emotions.
Be A Thought Leader
Is your brand a leader or a follower? Do you come up with new, innovative products, promotions, or ways to appeal to your audience–or do you do what your competitors are doing?
Being a thought leader is a great way to both differentiate your brand and make your brand more memorable. If folks look to you for new ideas and inspirations, it means they both trust you and they’re impressed by what you’re doing.
It also sets a standard for your competitors to follow. You don’t want to compare yourself to the benchmark, you want to be the benchmark. Look for new, creative ways to break through to your audience and offer value in ways your competitors aren’t.
Being consistent is a great way to make your brand more memorable. Whether it’s delivering consistently valuable content, a consistently positive personalized customer experience, or a consistently superlative product or service, you want to reinforce your customers’ buying decisions. What better way to do that than putting your money where your mouth is?
From a visual standpoint, keep your designs, copy, and content thematically and visually consistent. If you have a brand color scheme, don’t create a piece of content with a whole new color scheme–it’ll just confuse your audience. Stick to using the same language, messages, and themes and you’ll build a rapport with your customers.
That should extend across your digital content. For example, if your website has a number of different pages, those pages shouldn’t all have different designs and layouts. Keep things steady and consistent across all media and platforms and all you’ll have to worry about is the content itself!
Make Your Brand More Memorable!
There’s no secret magic to make your brand more memorable. It takes hard work, consistency, and a fundamental understanding of your customers’ wants and needs. However, if you can deliver a superlative experience, you’re already on your way to cementing your brand in the minds of your customers. To really make your brand more memorable, keep doing what you’re doing!