It’s an unfortunate but unavoidable fact that most (90% or more) of the people who visit your site end up leaving without becoming a customer. If your site offers an eCommerce shopping experience, this means they may browse your products or even add something to their cart and then leave without checking out. For service-oriented businesses, this may mean the visitor doesn’t schedule an appointment or reach out with a question. In many of these cases, the visitor IS interested in your business, but may not be ready to commit. Maybe they are shopping around, or they get distracted and end up moving on. In any case, we know they are interested in your business, but they have not yet turned into a lead — they’ve left your site and they may not return.
This is where Retargeting (sometimes called ReMarketing) comes in. Retargeting is an advanced advertising technique that captures information known as “cookies” from your site’s visitors and uses this info to deliver your ads to them even after they’ve left your site. So those people seeing your ads? They’ve already heard of you!
Benefits of Retargeting
Retargeting is great for building brand awareness and ensuring that your web traffic remembers your site, your products, or your service. Whether promoting a best-selling item or introducing a new sale or new product, retargeting can be very effective because the ads are being shown to people we already know are interested in YOU. This allows you a second (and third, and fourth, and…) chance to engage and pull in those most likely to spend money on your business.
Types of Retargeting
Search re-targeting – targeting people who are actively looking for your product or services.
Keyword contextual re-targeting – targeting people who are reading content related to your product/service.
Category re-targeting – targeting pages where your prospects are more likely to be.
Geo Fencing: Targeting those physically in a location (events, competitor location)
Check out this video for additional info!