Communicating Empathy: How to Market Effectively
The average consumer receives 5,000 brand messages a day, a tenfold increase from 50 years ago. With so much clutter, how do you streamline your business communication to increase its efficacy? The answer is simple: communicating empathy. Facts are the meat and potatoes of business. However, buying behaviors are more often than not based on […]
Make it Count: How to Build Your Brand Like a Pro
As a business, your brand is all you have. It’s how you influence customers to buy your product or service over that of your competitors. In other words, it’s how you build your brand that matters. But starting a business and building your brand is easier said than done. It involves more than a few […]
5 Reasons Why Your Brand is More Important than Your Product
Your brand is everything. Unless your business is overwhelmingly niche, chances are you’ve got a bit of competition. What separates your business from your competitors? The answer, of course, is your brand. But what is your brand? It’s more than a logo or a catchy phrase. It’s more than a color scheme, an advertising gimmick, […]
Don’t Be Obsessed With Data!
Are your digital marketing numbers below the Mendoza line? Are you overwhelmed with data to the point where the numbers just don’t make sense anymore? As with every other part of life, there’s such a thing as doing too much. Being data-obsessed won’t get you as far as being data-driven. So what’s the difference? First […]
