How to Get More Followers (Without Paying)
The stronger your social media presence, the more highly potential customers will think of your brand. If you have a multitude of followers, not only will you be reaching a larger audience but you’ll get more engagement, drive more traffic, and even boost your SEO efforts. Here are a few crafty ways to get more […]
Instagram or TikTok: Telling Stories With Video
People love video content. Whether it’s a funny cat video or a how-to on the latest tech gadget, your customers probably can’t get enough of it. Need proof? Both TikTok and Instagram have over a billion active users! When it comes to videos that get your customers engaged, which is better: TikTok or Instagram? Why […]
Does Social Media Have an Effect on SEO?
Social media is instrumental in optimizing your brand awareness and improving customer loyalty, but can it actually impact your SEO efforts? After all, social media platforms are technically part of the internet. Should you be concerned with how your social media content impacts how potential customers might find your business online? Social Media & SEO […]
Why Paid Social Media Outweighs Organic Social Media
As a combination of earned, owned, and paid marketing channels, social media provides countless opportunities for engagement with millions of people every day. While nearly every business in America uses social media for marketing, many businesses are severely lacking when it comes to leveraging paid social media to optimize awareness, traffic, and conversions. Why is […]
What Your Social Media Page Says About Your Business
Perception is reality. That means your customers’ perception of your business is more important than your business itself. Where else do customers form those perceptions but on social media? What’s more, studies have shown a positive brand experience on social media can significantly improve customer equity. Your social media page says a lot more about […]
Are You Overreliant on Using Social Media?
If yesterday’s global outages of Facebook, Instagram, and Whatsapp aren’t enough of a reminder, anything can happen. While the outage didn’t even last a full day, it raised eyebrows enough for folks to think about the repercussions of a long-term social media outage. After all, the average American spends just under 2 and a half […]
Do You Have to Spend on Social Media Marketing?
Over 90% of American businesses use social media for marketing. On top of that, over 4 billion people worldwide use social media. With all that competition, how do you make sure your page gets enough interaction? While social media is largely seen as a free marketing tool, businesses obviously have the option to pay for […]
Why Social Responsibility and Ethical Marketing Matters
In light of the protests and riots of 2020, we saw numerous high-profile brands take stands on the hot-ticket, contentious issues. Now that the dust has settled, do these brands still support these causes the way they did six months ago? The answer is telling. Social responsibility & ethical marketing applies not only to how […]
Are You Using the Right Social Media Platforms?
Everyone thinks they know the social media platforms inside and out. While spreading your advertising across all the major channels may offer more in terms of potential visibility, how much of that effort goes wasted? Are you pouring the right resources into the social media platforms your target audience is using? What’s the Difference Between […]
How Important is Word of Mouth Advertising?
Even the most entertaining, insightful, and revolutionary advertisements aren’t always convincing. That’s because the most powerful form of persuasion comes from those we know and trust. With the advent of social media and digital technologies, today everyone has the power to be an influencer. How important is word of mouth advertising to your overall marketing […]
April Fools: Three Social Media Mistakes to Avoid
Your brand’s social media pages give you unparalleled access to consumers; more than any media channel in history. While that provides more than ample opportunity to grow your customer base, it also opens the door to making social media mistakes. Making the wrong moves on social media will inevitably scale back your following, bore your […]
Want to Boost Your Social Media Engagement?
It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections? More importantly, who are you selling to? Depending on your target audience, you’ll need to taper your strategy accordingly. […]
Reputation Management: Does it Matter?
Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on businesses they deal with. As a business owner, how do you deal with disgruntled customers on a public forum? Enter reputation management. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening. […]
Thinking of Posting Someone Else’s Content?
Think Again! Taking someone else’s content to pass off as your own isn’t only breaking copyright law, it’s bad for business. Aside from committing plagiarism, you’re being misleading. Here are three reasons to always post original content Bait and switch: The last thing you want is for your customers to buy a product that looks…different […]
Are You Managing Social Media Correctly?
Anyone can sign up for a page on one of the social media sites, but if you don’t have a careful strategy, your posts might have the outreach you’re looking for. Like anything else, managing social media presence takes time, effort, and a calculated approach. Here’s what you can do today to improve your social […]
Why Social Media Marketing Strategy Matters
A powerful tool of communication, social media marketing strategy allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. Almost 4 billion people use social media sites worldwide. That’s over half the world population! Email-marketing, google ads, and traditional forms of marketing are all effective, but […]
Support Local: How Social Media Can Help
Let’s face it: without social media, our lives on lockdown would be a heck of a lot duller. We may all be quarantined, but thanks to social media, we have the ability to communicate with one another, send memes, and keep tabs on each other’s exciting activities (just kidding). Thanks to Facebook, Instagram, Snapchat, and […]
