Digital Marketing

If Content is King, What Does That Make SEO?

Content is king. Content marketing is the key to attracting, engaging, and retaining your customers.  But wait–how do you ensure that content reaches the right audience?  The answer, of course, is through SEO.  With that said, if we accept content is king, what does that make SEO? SEO vs. Content  Both your content marketing and […]

Posted By John Crowther on March 29th, 2022 in Digital Marketing

How to Build an Authentic Brand (and Why!)

The hardest part of building a brand is carving out a place in the market, right? Not exactly. It turns out the hardest part of building a brand is building a brand. Creating a brand–not a business–is a multifaceted, perpetually ongoing, and ever-changing challenge. One way to make it easier, however, is to focus on […]

Posted By John Crowther on March 25th, 2022 in Digital Marketing

What is and isn’t Marketing Content?

You already know the importance of content marketing. It’s the jewel in the crown of inbound marketing; a way to attract, engage, and delight your audience. But when it comes down to actually creating that marketing content, where do you start? What exactly is content?  What is Content? At its most basic description, content is […]

Posted By John Crowther on March 23rd, 2022 in Digital Marketing

Finding Your Audience: How to Target the Right Market

Content marketing is king, but it simply doesn’t work if your content isn’t geared towards the right market. What’s more, the most successful content marketers put the needs of the audience ahead of the company’s need for sales. At the same time, even household-name brands didn’t build their following overnight. How do you go about […]

Posted By John Crowther on March 18th, 2022 in Digital Marketing

Event Marketing: Is it Time to Get Together?

Human beings crave connection. We love getting together, experiencing new things, and most of all, being a part of something. When it comes to your business, nothing brings people together quite like event marketing. How can you leverage event marketing into more awareness, interest, and conversions?  What is Event Marketing? Event marketing is the use […]

Posted By John Crowther on March 15th, 2022 in Digital Marketing

3 Underrated Marketing Tactics You Should Be Using

According to CSS Schedule, only 58% of marketers achieve their goals. While the majority of businesses invest in common marketing tactics like a website and social media, what about the tactics they’re not using? What underrated marketing tactics might be the missing link your brand needs to better achieve your goals? #1) User-Generated Content Content […]

Posted By John Crowther on March 11th, 2022 in Digital Marketing

Top 8 Reasons to Invest in Content Marketing

Content marketing is the future. If you’re not creating valuable, consistent content for your target audience, they’re going to get it elsewhere. Let’s take a look at the top 8 reasons content marketing should be at the forefront of your digital marketing strategy! 1.) It Establishes Connections With Your Audience Your customers don’t want to […]

Posted By John Crowther on March 9th, 2022 in Digital Marketing

Off-Site SEO: Improve the Popularity of Your Website

Your website is not only the face of your brand, it’s arguably your most meaningful marketing tool. You should already be familiar with how on-site SEO tools can help improve your brand’s findability–but what about off-site SEO? What is off-site SEO and how can it be used to make your website stand out? On-Site SEO […]

Posted By John Crowther on March 4th, 2022 in Digital Marketing

Is Marketing Automation the Future or The Present?

Though we haven’t yet achieved the flying car utopia predicted 50 years ago, we’re living in the most technologically advanced age yet. Between self-driving cars, appliance-controlling apps, and even robot vacuum cleaners, automation is quickly becoming the forefront of modern technology. As machine learning and artificial intelligence continue to develop, how does that affect your […]

Posted By John Crowther on February 25th, 2022 in Digital Marketing

Does Your Brand Need a Mobile App?

More and more consumers are spending more time engaged with mobile devices than ever before. A huge part of that? The increasing utility of mobile apps. A mobile app doesn’t just drive more traffic–it can increase sales, boost brand awareness, and provide a better overall customer experience. Does your brand need a mobile app? What […]

Posted By John Crowther on February 23rd, 2022 in Digital Marketing

How To Convert Customers Through Mobile Advertising

True or false: most ads perform better on mobile devices than desktop computers. The answer, of course, is false. While people may spend more leisure time on their mobile devices than on desktop computers, the average conversion rate for mobile advertising is lower than its desktop comparison. But if your ads aren’t being seen by […]

Posted By John Crowther on February 11th, 2022 in Digital Marketing

Can You Thrive Without Paid Search Marketing?

Over 90% of all internet experiences start with a visit to Google, Yahoo, Bing, or another search engine. Open up a browser on your computer or mobile device. What’s the default homepage? If you want customers to be able to easily discover your website, it’s going to take more than savvy SEO strategies and quality […]

Posted By John Crowther on February 9th, 2022 in Pay Per Click

Are You Using The Right Digital Marketing Channels?

Effective digital marketing strategy coincides with a versatile marketing mix. In other words, the more places you advertise, the more potential impressions. Ideally, your business could spend as much as it wants on every channel of communication and reap the optimal ROI. Realistically, however, maximizing the return on your marketing dollars means choosing the right […]

Posted By John Crowther on February 4th, 2022 in Digital Marketing

Three Tips To Optimize Your Email Marketing Strategy

Email messages are your customers’ preferred method of digital communication-and it’s not even close. Essentially, everyone who receives an email from your brand or organization is already a warm lead because he or she signed up to receive those emails. Compare that to unsolicited direct mail, tv commercials, or unskippable video ads and it’s easy […]

Posted By John Crowther on February 1st, 2022 in Digital Marketing

Have You Mastered Mobile-Centric Marketing?

Every business wants a dominant mobile-centric marketing strategy. Your customers are on their phones, so you want them to be able to find, engage, and interact with your digital presence-all from the palm of their hand. It’s all part of mastering a mobile-centric marketing strategy, a way to reach customers where it matters.  The Rise […]

Posted By John Crowther on January 28th, 2022 in Digital Marketing

What is Benchmark Marketing-And Are You Doing It?

How can you tell if your marketing strategy is working? While metrics like revenue, growth, and ROI all impact your bottom line, what if there was a better way to gauge the efficiency of your approach to-and execution of-your overall digital marketing plan? Enter benchmark marketing: a way to “benchmark” your efficiency against either the […]

Posted By John Crowther on January 26th, 2022 in Digital Marketing

What Web Traffic Is Most Important For Your Site?

A good business website does two things: it generates traffic (and conversion) and it creates (and maintains) customers. If your website is getting tons of hits every month, that has to be good, right? Not always. Look deeper into the analytics of web traffic and you’ll discover a number of sources for web traffic. As […]

Posted By Daniel Jircitano on January 21st, 2022 in Digital Marketing

Does Online Reputation Management Matter?

As a business, what your customers think of you determines how new or potential customers think of you. The better the public impression, the more credibility your business has in the marketplace. However, even the most universally acclaimed brands get negative feedback. How those brands address negative feedback and complaints matters. It’s all part of […]

Posted By Daniel Jircitano on January 18th, 2022 in Digital Marketing

Do Higher Prices Affect Advertising?

In case you missed it, consumer prices are up 7% over the past year, marking the largest single-year increase in 40 years. While that’s more a result of inflation and supply-chain problems, it presents a challenge for businesses: how to justify a price hike without improving quality or value. At the same time, prices are […]

Posted By Daniel Jircitano on January 13th, 2022 in Digital Marketing

How to Make More Engaging Content

Nowadays, just about anyone with an internet connection and a smartphone can be a content creator. Content is everywhere, and we consume more of it than almost anything else. For marketers, that presents a major challenge: creating quality, engaging content that stands out among the clutter. How, as a marketer, can you create the most […]

Posted By Daniel Jircitano on January 12th, 2022 in Digital Marketing

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