Five Tips For Creating More Inclusive Content
As marketers, we want our content to reach as many people as possible. Of course, in order to reach diverse audiences, content has to be both engaging and inclusive. If part of your intended audience doesn’t relate to your content, they’re less likely to want to build a relationship with your brand. Here are five […]
Marketing Doesn’t End With a Customer Purchase!
5 Post-Purchase Marketing Strategies to Create Loyal Customers Your job as a marketer is not finished when a customer buys from your brand. In fact, some might argue your work is just starting. While acquiring a new customer is no longer five times more expensive than keeping existing customers, the importance of customer retention can’t […]
How to Create More Effective Social Media Campaigns
Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns will differ in size, scope, and purpose. However, more effective social media campaigns have a few things in common. Let’s examine how to set up, refine, and manage a social media campaign […]
Five Ways to Make Your Brand More Memorable
Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable! Talk The Way Your Customers Talk One of the best ways to make your brand more memorable in the minds of your customers is to […]
Solving The Problem of Marketing Attribution
With most marketing campaigns encompassing multiple channels, marketers have a bigger problem than trying to consistently produce engaging content: the problem of attribution. With so many different channels for lead generation and conversions, how do you figure out which ads, platforms, and channels are most effective at driving customer decisions? How do you solve the […]
Content Archetypes: Connect With Your Audience
While there are tons of types of content (videos, blogs, etc.) and even more channels to consume that content, there are really only four content archetypes. Each complements one another to successfully drive customers towards an intended goal. What are these archetypes and how do you use them? Let’s take a look. Content Archetype 1: […]
Think Global, Act Local: Big Strategy For Small Business
Even the smallest business has big dreams. Whether you want to take your brand global or lock up the bulk of your local market share, the principle is the same: you have to think big. In other words, think global, act local. So what does that mean exactly? Think Global, Act Local Think global. Despite […]
How to Rank Higher on SERPs
Less than 1% of visitors to search engines will go past the first page to find what they’re looking for. That means if your brand isn’t already on their mind, it had better be on the first page of search engine results. So how do you improve and rank higher on SERPs? Here are a […]
How to Build a Successful Content Marketing Campaign
Creating great content starts with interesting your audience. Building great content marketing campaigns takes it a step further. Not only are you getting folks interested in your product/service offerings, but you’re also building relationships. Let’s examine how to build a successful content marketing campaign from the ground up! Strategy The first part of developing a […]
Five Copywriting Tips to Create Winning Content
Sometimes writing copy is the toughest part of creating effective content. There’s a lot to balance–using the right language and keywords, selecting the right channels, and keeping it all interesting. Let’s look at five winning copywriting tips to help make your content more effective! Copywriting Tip 1: Keep it Simple Who is your audience? The […]
Tips For Content Optimization by Platform
Creating content is hard. Between staying true to your brand values, cultivating engagement, and being creative, you’ve got your hands full. Even harder yet is keeping your content fresh across platforms. Why is content optimization so important and how do you do it? Let’s examine! Selecting the Right Platforms For Content Optimization Part of the […]
Retargeting: How to Recapture Lost Leads
More times than not, your customers see your ads, consume your content, and ultimately leave your store without purchasing anything. Sometimes, they’ll even put something in their cart (virtual or physical), then for whatever reason, abandon it. Maybe they’ll search for something, find it, then have something come up. Whatever the case, the ratio of […]
Plant the Seeds of Brand Growth with These Strategies
Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents itself: why should your audience care? If you can excel in three key areas right off the bat, you can plant the seeds of brand growth and watch your business blossom! […]
Free Marketing? Here’s How to Do It!
Part of marketing is balancing your budget. That means figuring out what to spend, where to spend it, and checking your ROI. Wouldn’t it be nice to get some free marketing? Let’s talk about some of the best ways to market your business without spending a single dime! Is There Such Thing as Free Marketing? […]
Why You Need to Be Using Content Calendars
Organization is key. The better organized your overall content strategy, the better chance you’ll have of attracting, engaging, and converting your customers. If you want your content marketing strategy to succeed, you should be using content calendars. What are content calendars, why do they matter, and how do you create them? Let’s take a look. […]
Planning Your Online Conversion Series
Marketing, especially content marketing, is an ongoing process. Chances are, you’re not going to wow your audience with a single piece of content–nor is that single piece of content going to get the engagement or conversions you’re looking for. You need a series of thoughtfully-planned, carefully-executed communications. Since the bulk of marketing has gone digital, […]
Gated Content: When, How Often, and Why to Use It
When it comes to your marketing content, there are essentially two types: free and paid. Free content is the stuff you provide for free, like your social media page. Paid content takes it a step further, requiring payment for access to more in-depth, valuable content, like a subscription. Gated content, however, is somewhere between the […]
Is it Time For a Social Media Audit?
It’s tax day, which means the word “audit” might not be what you want to hear. But when it comes to your digital presence, like anything else, it requires upkeep and maintenance. To keep your metrics (and engagement) up, it’s important to regularly look back at the content you’re creating and determine whether or not […]
Trying to Go Viral? Here’s Why You Shouldn’t
Creating content is hard. The pressures of creativity, reaching your audience, and hitting your metrics, as well as doing all three consistently, can present a challenge to even the most talented content creators. Everyone wants to go viral, but has anyone who created viral content done so on purpose? Trying to go viral is even […]
How to: Increasing Digital Conversions With Content
When you think of digital conversions, what comes to mind? Advertising channels? Marketing metrics? Sales numbers? Believe it or not, there’s an easier way to boost your digital conversions without spamming ads or endless tinkering with SEO. The best part? You’re already doing it! Let’s take a look at how you can leverage content into […]
