Is Digital Marketing Seasonal?
The summer months are typically the best time to maximize your revenue, but as we get ready to close the book on another summer and turn the page to fall, your marketing efforts should be shifting as well. Is digital marketing seasonal? Or should you keep up the same strategy year-round? The Seasons of Marketing […]
Are You Using the Right Tools For Content Creation?
Content is what drives your marketing strategy. But if your content consists of what’s for sale and why to buy it, you have to do better. Similarly, if you aren’t taking packing a multimedia punch, your content might not have the bite it needs to hook customers. Are you using the right tools for content […]
How to Maintain Consistent Website Traffic
While monitoring your site’s data and analytics can be a full-time job by itself, it’s important to keep tabs on how folks are interacting with your online presence. When important metrics, like click-through rates average search rankings, or overall website traffic, start to drop, it can be a sign of impending peril. However, with the […]
Are You Utilizing the Right Social Media Strategy?
Operating social media for your business isn’t quite like operating your personal social media profile. Apart from selecting the relevant platforms to optimize visibility and brand awareness, you have to ensure your content itself is relevant to your audience’s needs and interests. With that said, is your social media strategy where it should be? What […]
Happy Labor Day: Work Smarter, Not Harder
Every year since the late 19th century, Americans have honored the contributions and achievements of workers on the first Monday in September. In fact, Labor Day is as much a cornerstone of American culture as football season. Labor Day is a reminder of the fruits of our labor and what we can accomplish through hard […]
Five Reasons You Need Professional Copywriting
In any digital marketing strategy, the content you produce matters. Whether it’s video, graphics, audio, or multimedia, copywriting is a crucial part of content development. Without copywriting, there’s no content to produce! At the same time, Nielsen Research has found the vast majority of internet users skim over, rather than exhaustively consume, most content. Does […]
Why SEO is Simply Essential to Your Organization
These days, it seems like search engine optimization, or SEO, can be overlooked in lieu of catchy social media or diligent branding. In reality, organic search traffic accounts for the majority of organic web traffic. That means SEO is essential to ensuring your site is found by prospective customers. For smaller businesses especially, proper SEO […]
Tell Your Brand Story
A good story is complete, captivating, and relatable. Everywhere you look and everything you see and interact with has a story behind it. Studies have even found stories are an effective tool for persuasion, perhaps more so than any other method. As such, when it comes to increasing brand awareness and stimulating interest in your […]
What to Look For in a Digital Marketing Company
Just under half of small business owners do their marketing entirely on their own. While this can cut costs, it can also lead to burnout, confusion, and ultimately, missed conversions. At the same time, hiring a digital marketing company presents a challenge of its own. The right digital marketing company can help increase brand awareness, […]
Are You Using the Right Marketing Mix?
Between digital and print advertisements, television and radio commercials, and even word-of-mouth marketing, there exists a myriad of ways to market your business. Maintaining an effective marketing strategy can be difficult enough, but throw in all the available channels and it becomes downright overwhelming. Plus, advertise in the wrong space and you’ve wasted your resources-and […]
Is Your Ad Placement On Point?
The average person is exposed to over 1,700 banner ads a month, yet he or she only actually sees less than half. The lesson? Ad placement is key. Your business might have the most artistic, captivating, and compelling advertisements in the industry, but if your placement is off, your customer base might not see them. […]
Your Online Reputation Matters More Than You Think
Your brand’s online reputation matters more than anything else. It can either be your strongest asset or your biggest liability. Because perception is reality, how prospective customers view your business determines whether or not they see you as a viable option or if they see you at all. At every step of the customer journey, […]
How Much Does a Logo Impact Your Business?
If you’ve been out recently, chances are you’ve come across some of the more ubiquitous brand logos. Between driving, surfing the internet, and watching television, we’re exposed to more than 5,000 brand messages a day. In between the barrage, we’re bombarded with brand logos, which are branded (no pun intended) in our brains, so that […]
How Often Do You Need to Rethink Your Strategy?
Even the best strategies don’t bear fruit forever. Either the competition will catch up to your innovation or your audience will move on to the next flavor of the week. In a demanding, ever-changing industry like marketing, the goalposts are always moving. As a business owner, how often should you rethink your strategy? It Depends […]
What Do Your Customers Really Want?
Everyone knows when it comes to buying a product or service, price is typically the most important factor. It’s not just price; customers are looking for the best bang for their buck. That means offering the lowest price isn’t always a guaranteed game-changer-especially if you can’t deliver on value. With all that said, what kinds […]
Should You Trust Instincts or Data?
Whether it’s deciding to skip dessert, get out of bed and go to work when you feel like going back to sleep, or not making that risky move, your instincts, or gut feelings, are almost always right; the gut has even been called the second brain. At the same time, your experiences and biases can […]
When Can You Expect to See Digital Marketing Results?
We live in an impatient society. From overnight shipping to the most responsive smartphone, everything in life is geared towards speed. After all, there are only 24 hours in a day. The quicker we can get through everything, the better. When it comes to marketing your small business, however, waiting for results can get old-fast. […]
What is Your Competitive Advantage?
Every business, large or small, needs something to make themselves stand out. Disney, for example, stands above virtually every other entertainment content provider due to the sheer ubiquity of the brand’s intellectual property. Everyone from Seattle to Seoul can identify the Mickey Mouse ears, Star Wars characters, or any other copyrighted cartoon character related to […]
Why Empathy is the Most Valuable Marketing Skill
You might have the most convincing sales pitch, the highest quality product, and the lowest price in town, but if you don’t have empathy, your business could be in trouble. In the words of Oprah Winfrey, “leadership is about empathy. It is about having the ability to relate to and connect with people for the […]
How to Craft the Most Effective Advertising Messages
You might think you know what your customers want, but do you know what they need? If your advertising messages are too broad, too narrow, or focused on the wrong points, your customers will tune them out. Here are some helpful tips to help you craft the most effective advertising messages to help grow your […]
