Positivity: Your Marketing Secret Weapon
Marketing is, at its core, storytelling; the goal of which is to tell the story of why your product or service deserves your customers’ business. Storytelling matters–science says the more compelling the story, the more engaged the audience will be. In other words, if you get your customers interested, they’ll be more likely to contribute […]
How Much Content is Too Much?
Every content marketing strategy is unique. No two businesses post identical content on identical schedules. At the same time, some brands have scant social media presences, while it seems like others do nothing but post content. Neither strategy is optimal. Businesses who post too little run the risk of becoming irrelevant, overlooked, or forgotten while […]
Is Creative Marketing The Best Strategy?
By definition, successful marketing is a product of creative disruption. In other words, ads are effective because they creatively break through the noise and grab our attention. The average American consumer sees as many as 10,000 advertisements a day! While placing an emphasis on creativity can help capture the spotlight, is a marketing strategy focused […]
STP: Deliver The Right Content to The Right Customers
Your business wants as many customers as possible. Ideally, you’d create content that appeals to every possible customer, but that would entail infinite unique customizations that aren’t feasible-even for the biggest global brands. Instead, the right approach is segmentation, targeting, and positioning, or how your brand carves out its space in the marketplace. With the […]
Are You Doing Inbound Marketing Correctly?
Every business wants more and more customers. The name of the game is growing your brand awareness to establish a large base of passionate, loyal customers. Traditionally, businesses have had to go out and find their customers through “old-fashioned” forms of advertising like radio and television commercials, billboards, and even cold calls. With the right […]
Are Your Marketing Goals SMART?
Goals are the entire reason you have a marketing strategy. They’re also a driving force, guiding your business through decision-making. Set your goals too high and you’ll end up disappointed. If you set your goals too low, you limit your potential. Striking the right balance means setting SMART (specific, measurable, achievable, relevant, time-sensitive) goals. What […]
How Much of Marketing is Listening?
The goal of marketing is to engineer connections between your brand and its audience. The more people you reach, the larger your potential market. That means communication is key. As part of the process requires a degree of persuasion, you have to choose the right messages. At the same time, if you’re not paying attention […]
How Do You Build a Brand?
The goal of every entrepreneur is to build a successful brand. But building a successful brand requires more than creating a quality product. While it also requires a certain degree of ubiquity, turning a brand into a household name isn’t something you do overnight. At the same time, without a successful marketing plan in place, […]
Small Business Owners: Know What You Don’t Do Well
Are you creating your own problems? There’s a tendency among small business owners to try to do too much: a 2016 report from the National Retail Foundation found a whopping majority of small business owners overburden themselves by trying to handle everything from recruiting and hiring to marketing and advertising. Even the savviest entrepreneur needs […]
The Top 3 Branding Tools You Need to Be Using
Building your brand is about maximizing your visibility and credibility to cultivate a strong customer network. What better way to do that than to exemplify how your product or service is not only superior to the competition but suitable to meet a variety of your customers’ needs? If you’re not using the right branding tools, […]
Does Your Business Need a Unique Marketing Strategy?
Every business has one thing that separates it from the competition. Whether that’s a unique value proposition, an exclusive product, or an illustrious history, one thing is for certain: every business is different. But when it comes to marketing your unique business, should you adopt best practices or implement a unique marketing strategy? The answer […]
Fall Into Creative Digital Marketing!
Now that we’re in the heart of fall, what does that mean for your business? Traditionally, fall is a time for reviewing the metrics of your summer strategy and laying the foundations for a successful holiday marketing strategy. Customers are also more likely to make big purchases, like home improvements, during the fall season. With […]
Are You Getting Enough Customer Feedback?
Customer feedback is everything. While you can gauge your success, at least to some degree, by a bottom line, a better litmus test is the overall satisfaction of your customer base. Why is customer feedback so important? Not only does it give insight into how your brand is perceived, but customer feedback and reviews are […]
Is Digital Marketing Seasonal?
The summer months are typically the best time to maximize your revenue, but as we get ready to close the book on another summer and turn the page to fall, your marketing efforts should be shifting as well. Is digital marketing seasonal? Or should you keep up the same strategy year-round? The Seasons of Marketing […]
Are You Using the Right Tools For Content Creation?
Content is what drives your marketing strategy. But if your content consists of what’s for sale and why to buy it, you have to do better. Similarly, if you aren’t taking packing a multimedia punch, your content might not have the bite it needs to hook customers. Are you using the right tools for content […]
How to Maintain Consistent Website Traffic
While monitoring your site’s data and analytics can be a full-time job by itself, it’s important to keep tabs on how folks are interacting with your online presence. When important metrics, like click-through rates average search rankings, or overall website traffic, start to drop, it can be a sign of impending peril. However, with the […]
Are You Utilizing the Right Social Media Strategy?
Operating social media for your business isn’t quite like operating your personal social media profile. Apart from selecting the relevant platforms to optimize visibility and brand awareness, you have to ensure your content itself is relevant to your audience’s needs and interests. With that said, is your social media strategy where it should be? What […]
Happy Labor Day: Work Smarter, Not Harder
Every year since the late 19th century, Americans have honored the contributions and achievements of workers on the first Monday in September. In fact, Labor Day is as much a cornerstone of American culture as football season. Labor Day is a reminder of the fruits of our labor and what we can accomplish through hard […]
Five Reasons You Need Professional Copywriting
In any digital marketing strategy, the content you produce matters. Whether it’s video, graphics, audio, or multimedia, copywriting is a crucial part of content development. Without copywriting, there’s no content to produce! At the same time, Nielsen Research has found the vast majority of internet users skim over, rather than exhaustively consume, most content. Does […]
Why SEO is Simply Essential to Your Organization
These days, it seems like search engine optimization, or SEO, can be overlooked in lieu of catchy social media or diligent branding. In reality, organic search traffic accounts for the majority of organic web traffic. That means SEO is essential to ensuring your site is found by prospective customers. For smaller businesses especially, proper SEO […]
