It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections?
More importantly, who are you selling to?
Depending on your target audience, you’ll need to taper your strategy accordingly. For instance, if the bulk of your customers are older, you might want to shy away from using newer technology. Focus on your customers’ typical habits and try to stick with content that both complements and enhances their daily lives.
The best way to enhance your customer engagement is to produce content they can’t get anywhere else. Make your customers truly care about what you have to offer and they’ll give you more than their time.
Ultimately, however, your primary goal should be to maximize connections. We’re all human beings, and regardless of your customers’ demographics, there’s one thing in common: we crave connection.
Show off your empathetic side, introduce dialogue, ask for your customers’ opinions, and show you care about them. Make appeals to their interests and do what you can to make their lives easier. Be genuine and open; engagement is a two-way street.