How Much of Marketing is Listening?

The goal of marketing is to engineer connections between your brand and its audience. The more people you reach, the larger your potential market. That means communication is key. As part of the process requires a degree of persuasion, you have to choose the right messages. At the same time, if you’re not paying attention […]

Posted By Daniel Jircitano on October 26th, 2021 in Digital Marketing

How Do You Build a Brand?

The goal of every entrepreneur is to build a successful brand. But building a successful brand requires more than creating a quality product. While it also requires a certain degree of ubiquity, turning a brand into a household name isn’t something you do overnight. At the same time, without a successful marketing plan in place, […]

Posted By Daniel Jircitano on October 22nd, 2021 in Digital Marketing

Small Business Owners: Know What You Don’t Do Well

Are you creating your own problems? There’s a tendency among small business owners to try to do too much: a 2016 report from the National Retail Foundation found a whopping majority of small business owners overburden themselves by trying to handle everything from recruiting and hiring to marketing and advertising. Even the savviest entrepreneur needs […]

Posted By Daniel Jircitano on October 19th, 2021 in Digital Marketing

What Your Social Media Page Says About Your Business

Perception is reality. That means your customers’ perception of your business is more important than your business itself. Where else do customers form those perceptions but on social media? What’s more, studies have shown a positive brand experience on social media can significantly improve customer equity. Your social media page says a lot more about […]

Posted By Daniel Jircitano on October 14th, 2021 in Social Media

The Top 3 Branding Tools You Need to Be Using

Building your brand is about maximizing your visibility and credibility to cultivate a strong customer network. What better way to do that than to exemplify how your product or service is not only superior to the competition but suitable to meet a variety of your customers’ needs? If you’re not using the right branding tools, […]

Posted By Daniel Jircitano on October 12th, 2021 in Digital Marketing

Does Your Business Need a Unique Marketing Strategy?

Every business has one thing that separates it from the competition. Whether that’s a unique value proposition, an exclusive product, or an illustrious history, one thing is for certain: every business is different. But when it comes to marketing your unique business, should you adopt best practices or implement a unique marketing strategy? The answer […]

Posted By Daniel Jircitano on October 8th, 2021 in Digital Marketing

Are You Overreliant on Using Social Media?

If yesterday’s global outages of Facebook, Instagram, and Whatsapp aren’t enough of a reminder, anything can happen. While the outage didn’t even last a full day, it raised eyebrows enough for folks to think about the repercussions of a long-term social media outage. After all, the average American spends just under 2 and a half […]

Posted By Daniel Jircitano on October 5th, 2021 in Social Media

Fall Into Creative Digital Marketing!

Now that we’re in the heart of fall, what does that mean for your business? Traditionally, fall is a time for reviewing the metrics of your summer strategy and laying the foundations for a successful holiday marketing strategy. Customers are also more likely to make big purchases, like home improvements, during the fall season. With […]

Posted By Daniel Jircitano on October 1st, 2021 in Digital Marketing

Do You Have to Spend on Social Media Marketing?

Over 90% of American businesses use social media for marketing. On top of that, over 4 billion people worldwide use social media. With all that competition, how do you make sure your page gets enough interaction? While social media is largely seen as a free marketing tool, businesses obviously have the option to pay for […]

Posted By Daniel Jircitano on September 27th, 2021 in Social Media

Are You Getting Enough Customer Feedback?

Customer feedback is everything. While you can gauge your success, at least to some degree, by a bottom line, a better litmus test is the overall satisfaction of your customer base. Why is customer feedback so important? Not only does it give insight into how your brand is perceived, but customer feedback and reviews are […]

Posted By Daniel Jircitano on September 23rd, 2021 in Digital Marketing

Is Digital Marketing Seasonal?

The summer months are typically the best time to maximize your revenue, but as we get ready to close the book on another summer and turn the page to fall, your marketing efforts should be shifting as well. Is digital marketing seasonal? Or should you keep up the same strategy year-round? The Seasons of Marketing […]

Posted By Daniel Jircitano on September 20th, 2021 in Digital Marketing

Are You Using the Right Tools For Content Creation?

Content is what drives your marketing strategy. But if your content consists of what’s for sale and why to buy it, you have to do better. Similarly, if you aren’t taking packing a multimedia punch, your content might not have the bite it needs to hook customers. Are you using the right tools for content […]

Posted By Daniel Jircitano on September 17th, 2021 in Digital Marketing

How to Maintain Consistent Website Traffic

While monitoring your site’s data and analytics can be a full-time job by itself, it’s important to keep tabs on how folks are interacting with your online presence. When important metrics, like click-through rates average search rankings, or overall website traffic, start to drop, it can be a sign of impending peril. However, with the […]

Posted By Daniel Jircitano on September 14th, 2021 in Digital Marketing

Are You Utilizing the Right Social Media Strategy?

Operating social media for your business isn’t quite like operating your personal social media profile. Apart from selecting the relevant platforms to optimize visibility and brand awareness, you have to ensure your content itself is relevant to your audience’s needs and interests. With that said, is your social media strategy where it should be? What […]

Posted By Daniel Jircitano on September 10th, 2021 in Digital Marketing

Happy Labor Day: Work Smarter, Not Harder

Every year since the late 19th century, Americans have honored the contributions and achievements of workers on the first Monday in September. In fact, Labor Day is as much a cornerstone of American culture as football season. Labor Day is a reminder of the fruits of our labor and what we can accomplish through hard […]

Posted By Daniel Jircitano on September 6th, 2021 in Digital Marketing

Five Reasons You Need Professional Copywriting

In any digital marketing strategy, the content you produce matters. Whether it’s video, graphics, audio, or multimedia, copywriting is a crucial part of content development. Without copywriting, there’s no content to produce! At the same time, Nielsen Research has found the vast majority of internet users skim over, rather than exhaustively consume, most content. Does […]

Posted By Daniel Jircitano on September 3rd, 2021 in Digital Marketing

Why SEO is Simply Essential to Your Organization

These days, it seems like search engine optimization, or SEO, can be overlooked in lieu of catchy social media or diligent branding. In reality, organic search traffic accounts for the majority of organic web traffic. That means SEO is essential to ensuring your site is found by prospective customers. For smaller businesses especially, proper SEO […]

Posted By Daniel Jircitano on August 30th, 2021 in Digital Marketing

Tell Your Brand Story

A good story is complete, captivating, and relatable. Everywhere you look and everything you see and interact with has a story behind it. Studies have even found stories are an effective tool for persuasion, perhaps more so than any other method. As such, when it comes to increasing brand awareness and stimulating interest in your […]

Posted By Daniel Jircitano on August 26th, 2021 in Digital Marketing

What to Look For in a Digital Marketing Company

Just under half of small business owners do their marketing entirely on their own. While this can cut costs, it can also lead to burnout, confusion, and ultimately, missed conversions. At the same time, hiring a digital marketing company presents a challenge of its own. The right digital marketing company can help increase brand awareness, […]

Posted By Daniel Jircitano on August 24th, 2021 in Digital Marketing

What Makes a Great Website and Why Does it Matter?

As any business owner knows, your website is the face of your business. More importantly, your website can be what drives traffic or it can be an afterthought. What kinds of things constitute a truly great website? Furthermore, is your website truly the most important part of your business? What Defines a Great Website? First […]

Posted By Daniel Jircitano on August 19th, 2021 in Web Design

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