Five Reasons to Invest in Social Media Marketing

It certainly isn’t news, but social media is the lifeblood of digital marketing. Where else can you reach billions of people across the globe in the blink of an eye? It’s 2022, and if your business doesn’t have a robust social media presence, you might as well be in the dark ages. Let’s take a […]

Posted By Daniel Jircitano on January 4th, 2022 in Digital Marketing

Digital Marketing New Year’s Resolution(s)

With the last embers of 2021 on the fire, it’s time to look to 2022. While the new year holds promise and potential, it’s important to take the lessons learned from 2021 and apply them to new opportunities and situations. That applies to marketing your business as well. With the right plan and digital marketing […]

Posted By Daniel Jircitano on December 30th, 2021 in Digital Marketing

Digital Marketing Trends For 2022

With 2021 nearly behind us, it’s a good time to look back on the year. In 2021, we saw the rise of TikTok as a marketing tool, the power of the social media influencer, and even further implementation of artificial intelligence. Can we expect the same trends to continue in 2022? Digital Marketing Trends From […]

Posted By Daniel Jircitano on December 22nd, 2021 in Digital Marketing

Is Your Digital Marketing Customer-Focused?

The focus of your digital marketing strategy is everything. Regardless of your brand’s biggest selling point, your strategy as a whole should be built around the customer. That means everything from your website to your social media to your brand itself should resonate with your target audience. What is a customer-focused digital marketing strategy and […]

Posted By Daniel Jircitano on December 17th, 2021 in Digital Marketing

Five Tips to Avoid Digital Burnout

As the end of the year approaches, it’s only natural to want to ease up on the gas, take a rest, and enjoy the holiday break. At the same time, the holiday season is simply too important to take for granted. After 18 months of overreliance on digitalization, it’s only natural to feel the strain […]

Posted By Daniel Jircitano on December 16th, 2021 in Digital Marketing

How to Create Effective Holiday Marketing Content

Now that the holiday season is in full swing, holiday marketing is in full bloom. Since retail sales during the holiday period typically represent 20% of total yearly sales, it’s an important time for all businesses. At the same time, the sheer volume of holiday-themed commercials, jingles, and advertisements can create clutter. How do you […]

Posted By Daniel Jircitano on December 10th, 2021 in Digital Marketing

How to Measure Success: Marketing Metrics to Watch

When it comes to your marketing efforts, how do you measure success? While you can take a look at how much your campaign impacted revenues, it’s tough to attribute success or failure to marketing alone. Instead, a number of seemingly complicated metrics can help gauge the efficiency of your marketing plan. Looking at things like […]

Posted By Daniel Jircitano on December 8th, 2021 in Digital Marketing

Does Black Friday Still Matter?

Black Friday is traditionally the single-biggest retail shopping day of the year. Since 2008, spending numbers had been rising year-over-year, culminating with a whopping $775 Billion in 2020 retail receipts. Early returns from 2021, however, show that Black Friday has perhaps lost its luster. Have customer shopping habits changed or is this more a result […]

Posted By Daniel Jircitano on November 29th, 2021 in Uncategorized

Positivity: Your Marketing Secret Weapon

Marketing is, at its core, storytelling; the goal of which is to tell the story of why your product or service deserves your customers’ business. Storytelling matters–science says the more compelling the story, the more engaged the audience will be. In other words, if you get your customers interested, they’ll be more likely to contribute […]

Posted By Daniel Jircitano on November 22nd, 2021 in Digital Marketing

How Much Content is Too Much?

Every content marketing strategy is unique. No two businesses post identical content on identical schedules. At the same time, some brands have scant social media presences, while it seems like others do nothing but post content. Neither strategy is optimal. Businesses who post too little run the risk of becoming irrelevant, overlooked, or forgotten while […]

Posted By Daniel Jircitano on November 19th, 2021 in Digital Marketing

Is Creative Marketing The Best Strategy?

By definition, successful marketing is a product of creative disruption. In other words, ads are effective because they creatively break through the noise and grab our attention. The average American consumer sees as many as 10,000 advertisements a day! While placing an emphasis on creativity can help capture the spotlight, is a marketing strategy focused […]

Posted By Daniel Jircitano on November 9th, 2021 in Digital Marketing

STP: Deliver The Right Content to The Right Customers

Your business wants as many customers as possible. Ideally, you’d create content that appeals to every possible customer, but that would entail infinite unique customizations that aren’t feasible-even for the biggest global brands. Instead, the right approach is segmentation, targeting, and positioning, or how your brand carves out its space in the marketplace. With the […]

Posted By Daniel Jircitano on November 5th, 2021 in Digital Marketing, Uncategorized

Are You Doing Inbound Marketing Correctly?

Every business wants more and more customers. The name of the game is growing your brand awareness to establish a large base of passionate, loyal customers. Traditionally, businesses have had to go out and find their customers through “old-fashioned” forms of advertising like radio and television commercials, billboards, and even cold calls. With the right […]

Posted By Daniel Jircitano on November 2nd, 2021 in Digital Marketing

Are Your Marketing Goals SMART?

Goals are the entire reason you have a marketing strategy. They’re also a driving force, guiding your business through decision-making. Set your goals too high and you’ll end up disappointed. If you set your goals too low, you limit your potential. Striking the right balance means setting SMART (specific, measurable, achievable, relevant, time-sensitive) goals. What […]

Posted By Daniel Jircitano on October 29th, 2021 in Digital Marketing

How Much of Marketing is Listening?

The goal of marketing is to engineer connections between your brand and its audience. The more people you reach, the larger your potential market. That means communication is key. As part of the process requires a degree of persuasion, you have to choose the right messages. At the same time, if you’re not paying attention […]

Posted By Daniel Jircitano on October 26th, 2021 in Digital Marketing

How Do You Build a Brand?

The goal of every entrepreneur is to build a successful brand. But building a successful brand requires more than creating a quality product. While it also requires a certain degree of ubiquity, turning a brand into a household name isn’t something you do overnight. At the same time, without a successful marketing plan in place, […]

Posted By Daniel Jircitano on October 22nd, 2021 in Digital Marketing

Small Business Owners: Know What You Don’t Do Well

Are you creating your own problems? There’s a tendency among small business owners to try to do too much: a 2016 report from the National Retail Foundation found a whopping majority of small business owners overburden themselves by trying to handle everything from recruiting and hiring to marketing and advertising. Even the savviest entrepreneur needs […]

Posted By Daniel Jircitano on October 19th, 2021 in Digital Marketing

What Your Social Media Page Says About Your Business

Perception is reality. That means your customers’ perception of your business is more important than your business itself. Where else do customers form those perceptions but on social media? What’s more, studies have shown a positive brand experience on social media can significantly improve customer equity. Your social media page says a lot more about […]

Posted By Daniel Jircitano on October 14th, 2021 in Social Media

The Top 3 Branding Tools You Need to Be Using

Building your brand is about maximizing your visibility and credibility to cultivate a strong customer network. What better way to do that than to exemplify how your product or service is not only superior to the competition but suitable to meet a variety of your customers’ needs? If you’re not using the right branding tools, […]

Posted By Daniel Jircitano on October 12th, 2021 in Digital Marketing

Does Your Business Need a Unique Marketing Strategy?

Every business has one thing that separates it from the competition. Whether that’s a unique value proposition, an exclusive product, or an illustrious history, one thing is for certain: every business is different. But when it comes to marketing your unique business, should you adopt best practices or implement a unique marketing strategy? The answer […]

Posted By Daniel Jircitano on October 8th, 2021 in Digital Marketing

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