Are You Following the Content Hierarchy?
The whole reason your brand creates content is to attract, engage, and maintain customers. Whether that content entertains, educates, or anything in between, it has to first be of interest to the audience. What’s the trick? By following the content hierarchy, you can ensure your brand content is always of interest to your audience! The […]
Five Easy Ways to Improve Your Landing Pages
Your landing pages are where the conversions start. It’s your opportunity to create buzz around specific products, services, or steps to action. But if your landing pages are lacking punch, the only thing your customers will do is click the “X” and move on. Let’s take a look at five steps to take to improve […]
If Content is King, What Does That Make SEO?
Content is king. Content marketing is the key to attracting, engaging, and retaining your customers. But wait–how do you ensure that content reaches the right audience? The answer, of course, is through SEO. With that said, if we accept content is king, what does that make SEO? SEO vs. Content Both your content marketing and […]
How to Build an Authentic Brand (and Why!)
The hardest part of building a brand is carving out a place in the market, right? Not exactly. It turns out the hardest part of building a brand is building a brand. Creating a brand–not a business–is a multifaceted, perpetually ongoing, and ever-changing challenge. One way to make it easier, however, is to focus on […]
What is and isn’t Marketing Content?
You already know the importance of content marketing. It’s the jewel in the crown of inbound marketing; a way to attract, engage, and delight your audience. But when it comes down to actually creating that marketing content, where do you start? What exactly is content? What is Content? At its most basic description, content is […]
Finding Your Audience: How to Target the Right Market
Content marketing is king, but it simply doesn’t work if your content isn’t geared towards the right market. What’s more, the most successful content marketers put the needs of the audience ahead of the company’s need for sales. At the same time, even household-name brands didn’t build their following overnight. How do you go about […]
Event Marketing: Is it Time to Get Together?
Human beings crave connection. We love getting together, experiencing new things, and most of all, being a part of something. When it comes to your business, nothing brings people together quite like event marketing. How can you leverage event marketing into more awareness, interest, and conversions? What is Event Marketing? Event marketing is the use […]
3 Underrated Marketing Tactics You Should Be Using
According to CSS Schedule, only 58% of marketers achieve their goals. While the majority of businesses invest in common marketing tactics like a website and social media, what about the tactics they’re not using? What underrated marketing tactics might be the missing link your brand needs to better achieve your goals? #1) User-Generated Content Content […]
Top 8 Reasons to Invest in Content Marketing
Content marketing is the future. If you’re not creating valuable, consistent content for your target audience, they’re going to get it elsewhere. Let’s take a look at the top 8 reasons content marketing should be at the forefront of your digital marketing strategy! 1.) It Establishes Connections With Your Audience Your customers don’t want to […]
Off-Site SEO: Improve the Popularity of Your Website
Your website is not only the face of your brand, it’s arguably your most meaningful marketing tool. You should already be familiar with how on-site SEO tools can help improve your brand’s findability–but what about off-site SEO? What is off-site SEO and how can it be used to make your website stand out? On-Site SEO […]
Top 3 In-Demand Marketing Skills
Branding is at the forefront of digital marketing. The better your brand understands how its customers view and interact with your digital content, the better suited you’ll be to create content that resonates with those customers. At the same time, developing and maintaining a brand requires patience, persistence, and–you guessed it–skills. Let’s take a look […]
Is Marketing Automation the Future or The Present?
Though we haven’t yet achieved the flying car utopia predicted 50 years ago, we’re living in the most technologically advanced age yet. Between self-driving cars, appliance-controlling apps, and even robot vacuum cleaners, automation is quickly becoming the forefront of modern technology. As machine learning and artificial intelligence continue to develop, how does that affect your […]
Does Your Brand Need a Mobile App?
More and more consumers are spending more time engaged with mobile devices than ever before. A huge part of that? The increasing utility of mobile apps. A mobile app doesn’t just drive more traffic–it can increase sales, boost brand awareness, and provide a better overall customer experience. Does your brand need a mobile app? What […]
Does Social Media Have an Effect on SEO?
Social media is instrumental in optimizing your brand awareness and improving customer loyalty, but can it actually impact your SEO efforts? After all, social media platforms are technically part of the internet. Should you be concerned with how your social media content impacts how potential customers might find your business online? Social Media & SEO […]
Why Paid Social Media Outweighs Organic Social Media
As a combination of earned, owned, and paid marketing channels, social media provides countless opportunities for engagement with millions of people every day. While nearly every business in America uses social media for marketing, many businesses are severely lacking when it comes to leveraging paid social media to optimize awareness, traffic, and conversions. Why is […]
How To Convert Customers Through Mobile Advertising
True or false: most ads perform better on mobile devices than desktop computers. The answer, of course, is false. While people may spend more leisure time on their mobile devices than on desktop computers, the average conversion rate for mobile advertising is lower than its desktop comparison. But if your ads aren’t being seen by […]
Can You Thrive Without Paid Search Marketing?
Over 90% of all internet experiences start with a visit to Google, Yahoo, Bing, or another search engine. Open up a browser on your computer or mobile device. What’s the default homepage? If you want customers to be able to easily discover your website, it’s going to take more than savvy SEO strategies and quality […]
Are You Using The Right Digital Marketing Channels?
Effective digital marketing strategy coincides with a versatile marketing mix. In other words, the more places you advertise, the more potential impressions. Ideally, your business could spend as much as it wants on every channel of communication and reap the optimal ROI. Realistically, however, maximizing the return on your marketing dollars means choosing the right […]
Three Tips To Optimize Your Email Marketing Strategy
Email messages are your customers’ preferred method of digital communication-and it’s not even close. Essentially, everyone who receives an email from your brand or organization is already a warm lead because he or she signed up to receive those emails. Compare that to unsolicited direct mail, tv commercials, or unskippable video ads and it’s easy […]
Have You Mastered Mobile-Centric Marketing?
Every business wants a dominant mobile-centric marketing strategy. Your customers are on their phones, so you want them to be able to find, engage, and interact with your digital presence-all from the palm of their hand. It’s all part of mastering a mobile-centric marketing strategy, a way to reach customers where it matters. The Rise […]
