Five Tips For Creating More Inclusive Content

As marketers, we want our content to reach as many people as possible. Of course, in order to reach diverse audiences, content has to be both engaging and inclusive. If part of your intended audience doesn’t relate to your content, they’re less likely to want to build a relationship with your brand. Here are five […]

Posted By John Crowther on July 29th, 2022 in Digital Marketing

Marketing Doesn’t End With a Customer Purchase!

5 Post-Purchase Marketing Strategies to Create Loyal Customers Your job as a marketer is not finished when a customer buys from your brand. In fact, some might argue your work is just starting. While acquiring a new customer is no longer five times more expensive than keeping existing customers, the importance of customer retention can’t […]

Posted By John Crowther on July 12th, 2022 in Digital Marketing

How to Create More Effective Social Media Campaigns

Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns will differ in size, scope, and purpose. However, more effective social media campaigns have a few things in common. Let’s examine how to set up, refine, and manage a social media campaign […]

Posted By John Crowther on June 22nd, 2022 in Digital Marketing

How to Get More Followers (Without Paying)

The stronger your social media presence, the more highly potential customers will think of your brand. If you have a multitude of followers, not only will you be reaching a larger audience but you’ll get more engagement, drive more traffic, and even boost your SEO efforts. Here are a few crafty ways to get more […]

Posted By John Crowther on June 17th, 2022 in Social Media

Five Ways to Make Your Brand More Memorable

Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable! Talk The Way Your Customers Talk One of the best ways to make your brand more memorable in the minds of your customers is to […]

Posted By John Crowther on June 15th, 2022 in Digital Marketing

Solving The Problem of Marketing Attribution

With most marketing campaigns encompassing multiple channels, marketers have a bigger problem than trying to consistently produce engaging content: the problem of attribution. With so many different channels for lead generation and conversions, how do you figure out which ads, platforms, and channels are most effective at driving customer decisions? How do you solve the […]

Posted By John Crowther on June 10th, 2022 in Digital Marketing

Content Archetypes: Connect With Your Audience

While there are tons of types of content (videos, blogs, etc.) and even more channels to consume that content, there are really only four content archetypes. Each complements one another to successfully drive customers towards an intended goal. What are these archetypes and how do you use them? Let’s take a look.  Content Archetype 1: […]

Posted By John Crowther on June 2nd, 2022 in Digital Marketing

Think Global, Act Local: Big Strategy For Small Business

Even the smallest business has big dreams. Whether you want to take your brand global or lock up the bulk of your local market share, the principle is the same: you have to think big. In other words, think global, act local. So what does that mean exactly?  Think Global, Act Local Think global.  Despite […]

Posted By John Crowther on May 27th, 2022 in Digital Marketing

Instagram or TikTok: Telling Stories With Video

People love video content. Whether it’s a funny cat video or a how-to on the latest tech gadget, your customers probably can’t get enough of it. Need proof? Both TikTok and Instagram have over a billion active users! When it comes to videos that get your customers engaged, which is better: TikTok or Instagram? Why […]

Posted By John Crowther on May 24th, 2022 in Social Media

How to Rank Higher on SERPs

Less than 1% of visitors to search engines will go past the first page to find what they’re looking for. That means if your brand isn’t already on their mind, it had better be on the first page of search engine results. So how do you improve and rank higher on SERPs? Here are a […]

Posted By John Crowther on May 20th, 2022 in Digital Marketing

How to Build a Successful Content Marketing Campaign

Creating great content starts with interesting your audience. Building great content marketing campaigns takes it a step further. Not only are you getting folks interested in your product/service offerings, but you’re also building relationships. Let’s examine how to build a successful content marketing campaign from the ground up!  Strategy The first part of developing a […]

Posted By John Crowther on May 18th, 2022 in Digital Marketing

Five Copywriting Tips to Create Winning Content

Sometimes writing copy is the toughest part of creating effective content. There’s a lot to balance–using the right language and keywords, selecting the right channels, and keeping it all interesting. Let’s look at five winning copywriting tips to help make your content more effective! Copywriting Tip 1: Keep it Simple Who is your audience? The […]

Posted By John Crowther on May 13th, 2022 in Digital Marketing

Tips For Content Optimization by Platform

Creating content is hard. Between staying true to your brand values, cultivating engagement, and being creative, you’ve got your hands full. Even harder yet is keeping your content fresh across platforms. Why is content optimization so important and how do you do it? Let’s examine! Selecting the Right Platforms For Content Optimization Part of the […]

Posted By John Crowther on May 11th, 2022 in Digital Marketing

Retargeting: How to Recapture Lost Leads

More times than not, your customers see your ads, consume your content, and ultimately leave your store without purchasing anything. Sometimes, they’ll even put something in their cart (virtual or physical), then for whatever reason, abandon it. Maybe they’ll search for something, find it, then have something come up. Whatever the case, the ratio of […]

Posted By Daniel Jircitano on May 6th, 2022 in Digital Marketing

Plant the Seeds of Brand Growth with These Strategies

Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents itself: why should your audience care? If you can excel in three key areas right off the bat, you can plant the seeds of brand growth and watch your business blossom! […]

Posted By John Crowther on May 4th, 2022 in Digital Marketing

Free Marketing? Here’s How to Do It!

Part of marketing is balancing your budget. That means figuring out what to spend, where to spend it, and checking your ROI. Wouldn’t it be nice to get some free marketing? Let’s talk about some of the best ways to market your business without spending a single dime!  Is There Such Thing as Free Marketing? […]

Posted By John Crowther on April 29th, 2022 in Digital Marketing

Why You Need to Be Using Content Calendars

Organization is key. The better organized your overall content strategy, the better chance you’ll have of attracting, engaging, and converting your customers. If you want your content marketing strategy to succeed, you should be using content calendars.  What are content calendars, why do they matter, and how do you create them? Let’s take a look. […]

Posted By John Crowther on April 26th, 2022 in Digital Marketing

Planning Your Online Conversion Series

Marketing, especially content marketing, is an ongoing process. Chances are, you’re not going to wow your audience with a single piece of content–nor is that single piece of content going to get the engagement or conversions you’re looking for. You need a series of thoughtfully-planned, carefully-executed communications. Since the bulk of marketing has gone digital, […]

Posted By John Crowther on April 22nd, 2022 in Digital Marketing

Gated Content: When, How Often, and Why to Use It

When it comes to your marketing content, there are essentially two types: free and paid. Free content is the stuff you provide for free, like your social media page. Paid content takes it a step further, requiring payment for access to more in-depth, valuable content, like a subscription. Gated content, however, is somewhere between the […]

Posted By John Crowther on April 20th, 2022 in Digital Marketing

Is it Time For a Social Media Audit?

It’s tax day, which means the word “audit” might not be what you want to hear. But when it comes to your digital presence, like anything else, it requires upkeep and maintenance. To keep your metrics (and engagement) up, it’s important to regularly look back at the content you’re creating and determine whether or not […]

Posted By John Crowther on April 15th, 2022 in Digital Marketing

Clear Goals, Precise Solutions