What Web Traffic Is Most Important For Your Site?
A good business website does two things: it generates traffic (and conversion) and it creates (and maintains) customers. If your website is getting tons of hits every month, that has to be good, right? Not always. Look deeper into the analytics of web traffic and you’ll discover a number of sources for web traffic. As […]
Does Online Reputation Management Matter?
As a business, what your customers think of you determines how new or potential customers think of you. The better the public impression, the more credibility your business has in the marketplace. However, even the most universally acclaimed brands get negative feedback. How those brands address negative feedback and complaints matters. It’s all part of […]
Do Higher Prices Affect Advertising?
In case you missed it, consumer prices are up 7% over the past year, marking the largest single-year increase in 40 years. While that’s more a result of inflation and supply-chain problems, it presents a challenge for businesses: how to justify a price hike without improving quality or value. At the same time, prices are […]
How to Make More Engaging Content
Nowadays, just about anyone with an internet connection and a smartphone can be a content creator. Content is everywhere, and we consume more of it than almost anything else. For marketers, that presents a major challenge: creating quality, engaging content that stands out among the clutter. How, as a marketer, can you create the most […]
Email Marketing Metrics That Matter
While social media and SEO dominate the marketing sphere, don’t overlook contemporary methods like email marketing. Believe it or not, email marketing is still an effective strategy, with an average ROI of $42 for every $1 spent. At the same time, how can you tell whether your email marketing strategy is worth it? What email […]
Five Reasons to Invest in Social Media Marketing
It certainly isn’t news, but social media is the lifeblood of digital marketing. Where else can you reach billions of people across the globe in the blink of an eye? It’s 2022, and if your business doesn’t have a robust social media presence, you might as well be in the dark ages. Let’s take a […]
Digital Marketing New Year’s Resolution(s)
With the last embers of 2021 on the fire, it’s time to look to 2022. While the new year holds promise and potential, it’s important to take the lessons learned from 2021 and apply them to new opportunities and situations. That applies to marketing your business as well. With the right plan and digital marketing […]
Digital Marketing Trends For 2022
With 2021 nearly behind us, it’s a good time to look back on the year. In 2021, we saw the rise of TikTok as a marketing tool, the power of the social media influencer, and even further implementation of artificial intelligence. Can we expect the same trends to continue in 2022? Digital Marketing Trends From […]
Is Your Digital Marketing Customer-Focused?
The focus of your digital marketing strategy is everything. Regardless of your brand’s biggest selling point, your strategy as a whole should be built around the customer. That means everything from your website to your social media to your brand itself should resonate with your target audience. What is a customer-focused digital marketing strategy and […]
Five Tips to Avoid Digital Burnout
As the end of the year approaches, it’s only natural to want to ease up on the gas, take a rest, and enjoy the holiday break. At the same time, the holiday season is simply too important to take for granted. After 18 months of overreliance on digitalization, it’s only natural to feel the strain […]
How to Create Effective Holiday Marketing Content
Now that the holiday season is in full swing, holiday marketing is in full bloom. Since retail sales during the holiday period typically represent 20% of total yearly sales, it’s an important time for all businesses. At the same time, the sheer volume of holiday-themed commercials, jingles, and advertisements can create clutter. How do you […]
How to Measure Success: Marketing Metrics to Watch
When it comes to your marketing efforts, how do you measure success? While you can take a look at how much your campaign impacted revenues, it’s tough to attribute success or failure to marketing alone. Instead, a number of seemingly complicated metrics can help gauge the efficiency of your marketing plan. Looking at things like […]
Does Black Friday Still Matter?
Black Friday is traditionally the single-biggest retail shopping day of the year. Since 2008, spending numbers had been rising year-over-year, culminating with a whopping $775 Billion in 2020 retail receipts. Early returns from 2021, however, show that Black Friday has perhaps lost its luster. Have customer shopping habits changed or is this more a result […]
Positivity: Your Marketing Secret Weapon
Marketing is, at its core, storytelling; the goal of which is to tell the story of why your product or service deserves your customers’ business. Storytelling matters–science says the more compelling the story, the more engaged the audience will be. In other words, if you get your customers interested, they’ll be more likely to contribute […]
How Much Content is Too Much?
Every content marketing strategy is unique. No two businesses post identical content on identical schedules. At the same time, some brands have scant social media presences, while it seems like others do nothing but post content. Neither strategy is optimal. Businesses who post too little run the risk of becoming irrelevant, overlooked, or forgotten while […]
Is Creative Marketing The Best Strategy?
By definition, successful marketing is a product of creative disruption. In other words, ads are effective because they creatively break through the noise and grab our attention. The average American consumer sees as many as 10,000 advertisements a day! While placing an emphasis on creativity can help capture the spotlight, is a marketing strategy focused […]
STP: Deliver The Right Content to The Right Customers
Your business wants as many customers as possible. Ideally, you’d create content that appeals to every possible customer, but that would entail infinite unique customizations that aren’t feasible-even for the biggest global brands. Instead, the right approach is segmentation, targeting, and positioning, or how your brand carves out its space in the marketplace. With the […]
Are You Doing Inbound Marketing Correctly?
Every business wants more and more customers. The name of the game is growing your brand awareness to establish a large base of passionate, loyal customers. Traditionally, businesses have had to go out and find their customers through “old-fashioned” forms of advertising like radio and television commercials, billboards, and even cold calls. With the right […]
Are Your Marketing Goals SMART?
Goals are the entire reason you have a marketing strategy. They’re also a driving force, guiding your business through decision-making. Set your goals too high and you’ll end up disappointed. If you set your goals too low, you limit your potential. Striking the right balance means setting SMART (specific, measurable, achievable, relevant, time-sensitive) goals. What […]
How Much of Marketing is Listening?
The goal of marketing is to engineer connections between your brand and its audience. The more people you reach, the larger your potential market. That means communication is key. As part of the process requires a degree of persuasion, you have to choose the right messages. At the same time, if you’re not paying attention […]
