Are You Using the Right Social Media Platforms?
Everyone thinks they know the social media platforms inside and out. While spreading your advertising across all the major channels may offer more in terms of potential visibility, how much of that effort goes wasted? Are you pouring the right resources into the social media platforms your target audience is using? What’s the Difference Between […]
What Does Your Website Say About You?
There are all types of websites out there. From the professionally crafted to the hastily-made to the perpetually under construction, customers have never had more options when it comes to surfing the web. What does the appearance, functionality, and responsiveness of your website say about your business? Your Website is the Face of Your Business […]
Should You Compare Yourself to Your Competition?
Part of running a business is gauging how you stand in the marketplace. Obviously, your bottom line is the most telling indicator of how your business is doing, but what about the competition? Should you take the time to compare your business to those who provide the same or similar products or services? Comparing the […]
How Important is Word of Mouth Advertising?
Even the most entertaining, insightful, and revolutionary advertisements aren’t always convincing. That’s because the most powerful form of persuasion comes from those we know and trust. With the advent of social media and digital technologies, today everyone has the power to be an influencer. How important is word of mouth advertising to your overall marketing […]
Understanding the Consumer Decision Making Process
Understanding the Consumer Decision Making Process Consumers today see over 5,000 brand messages a day. Add to that the fact that more and more new businesses are sprouting up, and competition is as fierce as ever. At the same time, the evolution of digital technology has dramatically altered the consumer decision making process. The key […]
Understanding Your Target Market
Though it’s typically one of the first steps in establishing a new business, there are plenty of businesses out there that simply don’t have a fundamental understanding of their target market. While demographics are telling to a point, they don’t provide anything more than a structural context for data. To really understand your audience, you […]
Consumer Insights: What, How and Why?
How can you leverage customer attitudes, interests, activities, and behaviors to learn about their needs, motivations, and goals? The answer is through the development of consumer insights. It’s not enough to simply know what your customers are doing and how often they’re doing it. What’s more important is the why. That’s where you’ll find your […]
Customer Perception is Reality (For Your Customers)
Perception is reality, and customer perception, in particular, is reality for your customers. That means every part of your communication strategy has the power to either reinforce or sway that reality. You don’t have the power to determine what your customers think of you, but there are steps you can take to help make their […]
Ethical Marketing Matters Now More Than Ever
For business owners, your main goal is to grow your business and garner more customers. While it may be tempting to try to get ahead by cutting corners, it’s important to remember that ethical marketing matters. Once you lose your audience’s trust, you may not get the chance to earn it back. Be Honest Special […]
Digital Marketing Strategies You Can’t Avoid
Today is Tax Day 2021, so don’t forget to file your taxes by the end of the day! While fortunately taxes are not a part of your marketing strategy, there are some digital marketing strategies that, like taxes, you can’t succeed without doing! Website Think of your website as the heart of your brand. The […]
Executing Your Digital Marketing Strategy
Effective marketing is multi-layered, complex, and time-consuming. Once you’ve analyzed your research findings and developed a plan, how do you nail the execution? It’s all part of a successful digital marketing strategy. Don’t Underestimate Planning The first step to effective digital marketing campaigns is planning. Without a carefully laid out plan, even the best ideas […]
Is Digital Marketing More Art Or Science?
Digital Marketing: Art or Science? Marketing has changed dramatically over the years. Whereas in the past people bought from those they knew and trusted, today’s market saturation means more competition for business. Since folks don’t always have the convenience of buying from those they implicitly trust, marketing is a must. When it comes to marketing […]
Three Tips For Marketing Your New Business
How many new businesses pop up each year? The numbers have been trending up for the past decade. In 2020 alone, over four million new business applications were submitted! While that means the market is more competitive, it doesn’t mean there aren’t steps you can take as an entrepreneur to get yourself ahead. Let’s take […]
DIY? When it Comes to Marketing, No Way!
Today, you can look up DIY directions for everything from changing your oil to filling a cavity. Whether to cut corners, save money, or gain valuable experience, the reasons for DIY are a dime a dozen. However, there are reasons these professional services exist, and marketing is no different. Let’s take a look at why […]
Psychology of Branding & The Future of Marketing
We’ve seen more changes in branding within the past 10 years than the previous 10,000 years. Though some elements have remained largely the same, the prevalence of digital media as a collective space means consumers have more options than ever before. For small businesses, capturing market share requires strong branding and strong branding requires tapping […]
Behind the Metrics: Measuring Marketing Success
Website traffic, conversions, bounce rate, engagement: nearly every digital step you make on behalf of your business is measurable. Whether you’re making tweaks to your website or running an aggressive eCommerce campaign, you have the advantage of having valuable digital feedback at your disposal. The key is using these metrics to make the right adjustments. […]
A Personalized Approach to Digital Marketing
Remember your last interaction with another person. Did he or she look you in the eye? Use your name? Ask about how you’re doing or recall a factoid or anecdote about you from years previous? As humans, we crave these kinds of authentic connections without families, friends, loved ones, and even strangers. Even as consumers, […]
Underrated Marketing Tactics You May Be Overlooking
We all know the importance of having a good business website, a strong social media presence, and capable SEO. While you may be focused on the staples of digital marketing, are you overlooking any of the more underrated marketing tactics? Email Marketing Over half the world’s population uses email. In fact, one of the first […]
Is Traditional Marketing a Thing of the Past?
With the growing global shift towards digitalization, are traditional marketing strategies still effective? We all know the importance of having a sound digital presence, but does that mean it’s time to abandon traditional strategies like print ads and billboards? Does Traditional Marketing Work? Remarkably, 56% of customers believe print marketing is the most authentic form […]
Cause Marketing: Is it Time to Take a Stand?
Marketing is, at its core, storytelling. With every action your business takes, you’re telling your audience a story about why your product or service is worth their time. At the heart of your story is your brand mission; each story’s theme involves personifying that mission to exemplify your brand attributes. In 2021, however, brands are […]
