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Is Digital Marketing More Art Or Science?

Digital Marketing: Art or Science? Marketing has changed dramatically over the years. Whereas in the past people bought from those they knew and trusted, today’s market saturation means more competition for business. Since folks don’t always have the convenience of buying from those they implicitly trust, marketing is a must. When it comes to marketing […]

Posted By J&E Media Corp on May 12th, 2021 in Digital Marketing

Three Tips For Marketing Your New Business

How many new businesses pop up each year? The numbers have been trending up for the past decade. In 2020 alone, over four million new business applications were submitted! While that means the market is more competitive, it doesn’t mean there aren’t steps you can take as an entrepreneur to get yourself ahead. Let’s take […]

Posted By J&E Media Corp on May 7th, 2021 in Digital Marketing

DIY? When it Comes to Marketing, No Way!

Today, you can look up DIY directions for everything from changing your oil to filling a cavity. Whether to cut corners, save money, or gain valuable experience, the reasons for DIY are a dime a dozen. However, there are reasons these professional services exist, and marketing is no different. Let’s take a look at why […]

Posted By J&E Media Corp on May 3rd, 2021 in Digital Marketing

Psychology of Branding & The Future of Marketing

We’ve seen more changes in branding within the past 10 years than the previous 10,000 years. Though some elements have remained largely the same, the prevalence of digital media as a collective space means consumers have more options than ever before. For small businesses, capturing market share requires strong branding and strong branding requires tapping […]

Posted By J&E Media Corp on April 30th, 2021 in Digital Marketing

Behind the Metrics: Measuring Marketing Success

Website traffic, conversions, bounce rate, engagement: nearly every digital step you make on behalf of your business is measurable. Whether you’re making tweaks to your website or running an aggressive eCommerce campaign, you have the advantage of having valuable digital feedback at your disposal. The key is using these metrics to make the right adjustments. […]

Posted By J&E Media Corp on April 28th, 2021 in Digital Marketing

A Personalized Approach to Digital Marketing

Remember your last interaction with another person. Did he or she look you in the eye? Use your name? Ask about how you’re doing or recall a factoid or anecdote about you from years previous? As humans, we crave these kinds of authentic connections without families, friends, loved ones, and even strangers. Even as consumers, […]

Posted By J&E Media Corp on April 23rd, 2021 in Digital Marketing

Underrated Marketing Tactics You May Be Overlooking

We all know the importance of having a good business website, a strong social media presence, and capable SEO. While you may be focused on the staples of digital marketing, are you overlooking any of the more underrated marketing tactics? Email Marketing Over half the world’s population uses email. In fact, one of the first […]

Posted By J&E Media Corp on April 21st, 2021 in Digital Marketing

Is Traditional Marketing a Thing of the Past?

With the growing global shift towards digitalization, are traditional marketing strategies still effective? We all know the importance of having a sound digital presence, but does that mean it’s time to abandon traditional strategies like print ads and billboards? Does Traditional Marketing Work? Remarkably, 56% of customers believe print marketing is the most authentic form […]

Posted By J&E Media Corp on April 16th, 2021 in Digital Marketing

Cause Marketing: Is it Time to Take a Stand?

Marketing is, at its core, storytelling. With every action your business takes, you’re telling your audience a story about why your product or service is worth their time. At the heart of your story is your brand mission; each story’s theme involves personifying that mission to exemplify your brand attributes. In 2021, however, brands are […]

Posted By J&E Media Corp on April 12th, 2021 in Digital Marketing

Why Brand Design is Essential to Your Business

When you think of a brand, what do you think of? A memorable logo? Shiny, colorful packaging? A brand mascot, perhaps? Any way you look at it, design is an integral marketing component, on many levels, for any successful brand.  How to Use Design to Elevate Your Brand Design is about more than crafting a […]

Posted By J&E Media Corp on April 9th, 2021 in Digital Marketing, Web Design

Communicating Empathy: How to Market Effectively

The average consumer receives 5,000 brand messages a day, a tenfold increase from 50 years ago. With so much clutter, how do you streamline your business communication to increase its efficacy? The answer is simple: communicating empathy.  Facts are the meat and potatoes of business. However, buying behaviors are more often than not based on […]

Posted By J&E Media Corp on April 6th, 2021 in Uncategorized

April Fools: Three Social Media Mistakes to Avoid

Your brand’s social media pages give you unparalleled access to consumers; more than any media channel in history. While that provides more than ample opportunity to grow your customer base, it also opens the door to making social media mistakes.  Making the wrong moves on social media will inevitably scale back your following, bore your […]

Posted By J&E Media Corp on April 2nd, 2021 in Social Media

Make it Count: How to Build Your Brand Like a Pro

As a business, your brand is all you have. It’s how you influence customers to buy your product or service over that of your competitors. In other words, it’s how you build your brand that matters. But starting a business and building your brand is easier said than done. It involves more than a few […]

Posted By J&E Media Corp on March 29th, 2021 in Uncategorized

Content Marketing: Why Your Content Matters

Everything you post online for your business is technically considered content. Text, images, videos, memes, etc: it’s all part of a complex content marketing strategy, and it all matters. With internet usage up more than 70% over the past year, folks are spending an almost unthinkable amount of time online. What are they spending all […]

Posted By J&E Media Corp on March 26th, 2021 in Digital Marketing

Online Shopping is Here to Stay

Consumer e-commerce spending was up a staggering 44% year-over-year in 2020, the biggest one-year jump in over 20 years. Online shopping is at an all-time high. Obviously, the pandemic and stay-at-home orders were a big part of that. But look a bit deeper and you’ll find something more important. Through all other sales channels, numbers […]

Posted By J&E Media Corp on March 22nd, 2021 in Digital Marketing

5 Reasons Why Your Brand is More Important than Your Product

Your brand is everything. Unless your business is overwhelmingly niche, chances are you’ve got a bit of competition. What separates your business from your competitors?  The answer, of course, is your brand.  But what is your brand? It’s more than a logo or a catchy phrase. It’s more than a color scheme, an advertising gimmick, […]

Posted By J&E Media Corp on March 17th, 2021 in Uncategorized

Are You Making These Digital Marketing Mistakes?

When it comes to digital marketing, it’s easy to make mistakes. So much goes into managing an effective strategy that it can be easy to miss something. Without further ado, we’ll take a look at some common digital marketing mistakes and how to fix them.    1.) Vague or Generalized Digital Marketing Strategy   If […]

Posted By J&E Media Corp on March 12th, 2021 in Digital Marketing

Want to Boost Your Social Media Engagement?

It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections? More importantly, who are you selling to? Depending on your target audience, you’ll need to taper your strategy accordingly. […]

Posted By J&E Media Corp on March 10th, 2021 in Social Media

Keep Up With Google: The Future of SEO

Google is constantly tinkering with its algorithms, meaning the SEO strategies that work for you today might not work tomorrow. What does that mean for the future of SEO? For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites that properly respond to the query being searched. In other […]

Posted By J&E Media Corp on February 5th, 2021 in Digital Marketing

Reputation Management: Does it Matter?

Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on businesses they deal with. As a business owner, how do you deal with disgruntled customers on a public forum? Enter reputation management. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening. […]

Posted By J&E Media Corp on January 27th, 2021 in Social Media

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