Cause Marketing: Is it Time to Take a Stand?
Marketing is, at its core, storytelling. With every action your business takes, you’re telling your audience a story about why your product or service is worth their time. At the heart of your story is your brand mission; each story’s theme involves personifying that mission to exemplify your brand attributes. In 2021, however, brands are […]
Why Brand Design is Essential to Your Business
When you think of a brand, what do you think of? A memorable logo? Shiny, colorful packaging? A brand mascot, perhaps? Any way you look at it, design is an integral marketing component, on many levels, for any successful brand. How to Use Design to Elevate Your Brand Design is about more than crafting a […]
Communicating Empathy: How to Market Effectively
The average consumer receives 5,000 brand messages a day, a tenfold increase from 50 years ago. With so much clutter, how do you streamline your business communication to increase its efficacy? The answer is simple: communicating empathy. Facts are the meat and potatoes of business. However, buying behaviors are more often than not based on […]
April Fools: Three Social Media Mistakes to Avoid
Your brand’s social media pages give you unparalleled access to consumers; more than any media channel in history. While that provides more than ample opportunity to grow your customer base, it also opens the door to making social media mistakes. Making the wrong moves on social media will inevitably scale back your following, bore your […]
Make it Count: How to Build Your Brand Like a Pro
As a business, your brand is all you have. It’s how you influence customers to buy your product or service over that of your competitors. In other words, it’s how you build your brand that matters. But starting a business and building your brand is easier said than done. It involves more than a few […]
Content Marketing: Why Your Content Matters
Everything you post online for your business is technically considered content. Text, images, videos, memes, etc: it’s all part of a complex content marketing strategy, and it all matters. With internet usage up more than 70% over the past year, folks are spending an almost unthinkable amount of time online. What are they spending all […]
Online Shopping is Here to Stay
Consumer e-commerce spending was up a staggering 44% year-over-year in 2020, the biggest one-year jump in over 20 years. Online shopping is at an all-time high. Obviously, the pandemic and stay-at-home orders were a big part of that. But look a bit deeper and you’ll find something more important. Through all other sales channels, numbers […]
5 Reasons Why Your Brand is More Important than Your Product
Your brand is everything. Unless your business is overwhelmingly niche, chances are you’ve got a bit of competition. What separates your business from your competitors? The answer, of course, is your brand. But what is your brand? It’s more than a logo or a catchy phrase. It’s more than a color scheme, an advertising gimmick, […]
Are You Making These Digital Marketing Mistakes?
When it comes to digital marketing, it’s easy to make mistakes. So much goes into managing an effective strategy that it can be easy to miss something. Without further ado, we’ll take a look at some common digital marketing mistakes and how to fix them. 1.) Vague or Generalized Digital Marketing Strategy If […]
Want to Boost Your Social Media Engagement?
It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections? More importantly, who are you selling to? Depending on your target audience, you’ll need to taper your strategy accordingly. […]
Keep Up With Google: The Future of SEO
Google is constantly tinkering with its algorithms, meaning the SEO strategies that work for you today might not work tomorrow. What does that mean for the future of SEO? For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites that properly respond to the query being searched. In other […]
Reputation Management: Does it Matter?
Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on businesses they deal with. As a business owner, how do you deal with disgruntled customers on a public forum? Enter reputation management. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening. […]
Is PPC Advertising Worth the Effort?
Google is the undisputed champion of search engines, so it’s unsurprising that Google Ads plays a pivotal role in online marketing. It’s also the driver behind PPC advertising. In fact, if you’re on the internet, there’s a very good chance you’ll come across one! When a user clicks on your ad, you pay a predetermined […]
Retargeting: How to Recapture Lost Leads
Most of the time, (90% or more) of the people who visit your site end up leaving without buying anything. If your site offers an eCommerce shopping experience, this means they may browse your products or even add something to their cart and then leave without checking out. For service-oriented businesses, this may mean the […]
How Important is Your Brand Reputation?
It might sound like a buzzword, but your brand is what makes your company unique: it’s your culture, history, and what folks think of you. As such, it’s easy to see why branding is so much more than a buzzword and an integral piece of marketing strategy. Think about grocery shopping. You probably don’t randomly […]
OTT Advertising: It’s Time to Cut the Cord
Is it time to cut the cord? More customers than ever are getting rid of their cable subscriptions and switching to on-demand streaming services. What does this mean for advertising? It means it’s time to take advantage of OTT, or over-the-top, advertising. Why OTT advertising? OTT advertising allows businesses to retarget customers through web and mobile […]
Does Web Design Have an Effect on SEO?
You contribute brilliant content to your site daily, but you’re not getting the SEO results you wanted. What’s the problem? It could be your web design. Content presented on a well-optimized site will perform better than identical content on a poorly optimized one. That’s because search engines utilize bots to perform their searches. These bots […]
Don’t Be Obsessed With Data!
Are your digital marketing numbers below the Mendoza line? Are you overwhelmed with data to the point where the numbers just don’t make sense anymore? As with every other part of life, there’s such a thing as doing too much. Being data-obsessed won’t get you as far as being data-driven. So what’s the difference? First […]
Is Email Marketing Still Worth It?
Only email marketing gives you the power to reach your customers directly any place, any time. However, with hundreds of billions of emails sent and received every day, how do you make yours stand out? Every email your business sends should reflect your brand. The more developed your brand identity, the better your brand loyalty […]
How Important is Consumer Data?
If you’ve been watching the news lately, you’ve probably seen the social media sites under fire for their alleged mishandling of consumer data. Want to know a secret? They’re not the only ones doing it! Data is far and away the most valuable commodity on the market today. Nothing drives a business like access to […]
