Does Black Friday Still Matter?
Black Friday is traditionally the single-biggest retail shopping day of the year. Since 2008, spending numbers had been rising year-over-year, culminating with a whopping $775 Billion in 2020 retail receipts. Early returns from 2021, however, show that Black Friday has perhaps lost its luster. Have customer shopping habits changed or is this more a result […]
Positivity: Your Marketing Secret Weapon
Marketing is, at its core, storytelling; the goal of which is to tell the story of why your product or service deserves your customers’ business. Storytelling matters–science says the more compelling the story, the more engaged the audience will be. In other words, if you get your customers interested, they’ll be more likely to contribute […]
How Much Content is Too Much?
Every content marketing strategy is unique. No two businesses post identical content on identical schedules. At the same time, some brands have scant social media presences, while it seems like others do nothing but post content. Neither strategy is optimal. Businesses who post too little run the risk of becoming irrelevant, overlooked, or forgotten while […]
Is Creative Marketing The Best Strategy?
By definition, successful marketing is a product of creative disruption. In other words, ads are effective because they creatively break through the noise and grab our attention. The average American consumer sees as many as 10,000 advertisements a day! While placing an emphasis on creativity can help capture the spotlight, is a marketing strategy focused […]
STP: Deliver The Right Content to The Right Customers
Your business wants as many customers as possible. Ideally, you’d create content that appeals to every possible customer, but that would entail infinite unique customizations that aren’t feasible-even for the biggest global brands. Instead, the right approach is segmentation, targeting, and positioning, or how your brand carves out its space in the marketplace. With the […]
Are You Doing Inbound Marketing Correctly?
Every business wants more and more customers. The name of the game is growing your brand awareness to establish a large base of passionate, loyal customers. Traditionally, businesses have had to go out and find their customers through “old-fashioned” forms of advertising like radio and television commercials, billboards, and even cold calls. With the right […]
Are Your Marketing Goals SMART?
Goals are the entire reason you have a marketing strategy. They’re also a driving force, guiding your business through decision-making. Set your goals too high and you’ll end up disappointed. If you set your goals too low, you limit your potential. Striking the right balance means setting SMART (specific, measurable, achievable, relevant, time-sensitive) goals. What […]
How Much of Marketing is Listening?
The goal of marketing is to engineer connections between your brand and its audience. The more people you reach, the larger your potential market. That means communication is key. As part of the process requires a degree of persuasion, you have to choose the right messages. At the same time, if you’re not paying attention […]
How Do You Build a Brand?
The goal of every entrepreneur is to build a successful brand. But building a successful brand requires more than creating a quality product. While it also requires a certain degree of ubiquity, turning a brand into a household name isn’t something you do overnight. At the same time, without a successful marketing plan in place, […]
Small Business Owners: Know What You Don’t Do Well
Are you creating your own problems? There’s a tendency among small business owners to try to do too much: a 2016 report from the National Retail Foundation found a whopping majority of small business owners overburden themselves by trying to handle everything from recruiting and hiring to marketing and advertising. Even the savviest entrepreneur needs […]
What Your Social Media Page Says About Your Business
Perception is reality. That means your customers’ perception of your business is more important than your business itself. Where else do customers form those perceptions but on social media? What’s more, studies have shown a positive brand experience on social media can significantly improve customer equity. Your social media page says a lot more about […]
The Top 3 Branding Tools You Need to Be Using
Building your brand is about maximizing your visibility and credibility to cultivate a strong customer network. What better way to do that than to exemplify how your product or service is not only superior to the competition but suitable to meet a variety of your customers’ needs? If you’re not using the right branding tools, […]
Does Your Business Need a Unique Marketing Strategy?
Every business has one thing that separates it from the competition. Whether that’s a unique value proposition, an exclusive product, or an illustrious history, one thing is for certain: every business is different. But when it comes to marketing your unique business, should you adopt best practices or implement a unique marketing strategy? The answer […]
Are You Overreliant on Using Social Media?
If yesterday’s global outages of Facebook, Instagram, and Whatsapp aren’t enough of a reminder, anything can happen. While the outage didn’t even last a full day, it raised eyebrows enough for folks to think about the repercussions of a long-term social media outage. After all, the average American spends just under 2 and a half […]
Fall Into Creative Digital Marketing!
Now that we’re in the heart of fall, what does that mean for your business? Traditionally, fall is a time for reviewing the metrics of your summer strategy and laying the foundations for a successful holiday marketing strategy. Customers are also more likely to make big purchases, like home improvements, during the fall season. With […]
Do You Have to Spend on Social Media Marketing?
Over 90% of American businesses use social media for marketing. On top of that, over 4 billion people worldwide use social media. With all that competition, how do you make sure your page gets enough interaction? While social media is largely seen as a free marketing tool, businesses obviously have the option to pay for […]
Are You Getting Enough Customer Feedback?
Customer feedback is everything. While you can gauge your success, at least to some degree, by a bottom line, a better litmus test is the overall satisfaction of your customer base. Why is customer feedback so important? Not only does it give insight into how your brand is perceived, but customer feedback and reviews are […]
Is Digital Marketing Seasonal?
The summer months are typically the best time to maximize your revenue, but as we get ready to close the book on another summer and turn the page to fall, your marketing efforts should be shifting as well. Is digital marketing seasonal? Or should you keep up the same strategy year-round? The Seasons of Marketing […]
Are You Using the Right Tools For Content Creation?
Content is what drives your marketing strategy. But if your content consists of what’s for sale and why to buy it, you have to do better. Similarly, if you aren’t taking packing a multimedia punch, your content might not have the bite it needs to hook customers. Are you using the right tools for content […]
How to Maintain Consistent Website Traffic
While monitoring your site’s data and analytics can be a full-time job by itself, it’s important to keep tabs on how folks are interacting with your online presence. When important metrics, like click-through rates average search rankings, or overall website traffic, start to drop, it can be a sign of impending peril. However, with the […]
