Content is what drives your marketing strategy. But if your content consists of what’s for sale and why to buy it, you have to do better. Similarly, if you aren’t taking packing a multimedia punch, your content might not have the bite it needs to hook customers. Are you using the right tools for content creation?
What Tools Should You Be Using?
First and foremost, the way you present your content should vary. Rather than put your audience to sleep with text-based posts ad nauseam, mix it up. Include brilliant, applicable visuals, and don’t be afraid to show your human side. Customers don’t want to buy from a faceless, nameless corporation. They want to establish emotional connections and feel like they are truly a part of your brand. Remember, the more needs you can meet, the more of a relationship you can build.
Use your content to make your customers feel like they’re a part of your brand. Ask for their feedback and foster interactions online-especially on social media. The more you can get conversations going on Facebook, Twitter, and Instagram, the more involved your audience will feel. According to Gallup, fully engaged customers represent a 23% higher share in profitability, revenue, and relationship growth.
Where Should Your Content Go?
Where do your customers spend their time? Almost everyone uses Google, so it’s always a good idea to invest in Google Ads. A significant portion of Americans use Facebook as well, so if you have a social media presence, it’s a pretty good idea to start there. Where you focus your resources is largely dependent on your industry. If you want to foster more business-to-business connections, LinkedIn might be your friend. If you want to plant an image of your brand in folks’ heads, try Instagram.
Don’t forget about your website. As the jewel of your brand, it’s a great place to focus on content creation. In addition to providing content that educates and informs customers, provide content that engages and grips them. Remember that emotional component; while you don’t want to manipulate your audience, it’s okay to empathize. With that said, look for content that shows them you know what it’s like to be in their shoes. Identify a common problem and explain how your brand solves it.
The Tools For Content Creation Are in Your Hands
You already know that engaging your customers is the name of the game. It’s one of those things that’s easier said than done. With the right mix of stellar content and utilizing the right tools for content creation, you can reel your customers in. Where you close the deal is in delivering quality and customer service. In other words, securing the purchase is only half the battle. If you can’t make them repeat customers, they may as well never have bought from you.
Your digital marketing content can double as customer service. Customers don’t want to call a phone number, wait on hold, and speak to a machine. They want real answers from real people in as little time as possible. Where else can you connect with people instantly than social media? Consider integrating customer service into your social media strategy, both as a tool of content creation and a way to improve the customer experience!
If you aren’t creating worthwhile content, chances are your competitors are! Even less than stellar content is better than no content, so get creating and take advantage of all the tools for content creation available to you!