How to Create More Effective Social Media Campaigns

Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns will differ in size, scope, and purpose. However, more effective social media campaigns have a few things in common. Let’s examine how to set up, refine, and manage a social media campaign […]

Posted By John Crowther on June 22nd, 2022 in Digital Marketing

How to Get More Followers (Without Paying)

The stronger your social media presence, the more highly potential customers will think of your brand. If you have a multitude of followers, not only will you be reaching a larger audience but you’ll get more engagement, drive more traffic, and even boost your SEO efforts. Here are a few crafty ways to get more […]

Posted By John Crowther on June 17th, 2022 in Social Media

Five Ways to Make Your Brand More Memorable

Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable! Talk The Way Your Customers Talk One of the best ways to make your brand more memorable in the minds of your customers is to […]

Posted By John Crowther on June 15th, 2022 in Digital Marketing

Solving The Problem of Marketing Attribution

With most marketing campaigns encompassing multiple channels, marketers have a bigger problem than trying to consistently produce engaging content: the problem of attribution. With so many different channels for lead generation and conversions, how do you figure out which ads, platforms, and channels are most effective at driving customer decisions? How do you solve the […]

Posted By John Crowther on June 10th, 2022 in Digital Marketing

Content Archetypes: Connect With Your Audience

While there are tons of types of content (videos, blogs, etc.) and even more channels to consume that content, there are really only four content archetypes. Each complements one another to successfully drive customers towards an intended goal. What are these archetypes and how do you use them? Let’s take a look.  Content Archetype 1: […]

Posted By John Crowther on June 2nd, 2022 in Digital Marketing

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