Think Global, Act Local: Big Strategy For Small Business

Even the smallest business has big dreams. Whether you want to take your brand global or lock up the bulk of your local market share, the principle is the same: you have to think big. In other words, think global, act local. So what does that mean exactly?  Think Global, Act Local Think global.  Despite […]

Posted By John Crowther on May 27th, 2022 in Digital Marketing

Instagram or TikTok: Telling Stories With Video

People love video content. Whether it’s a funny cat video or a how-to on the latest tech gadget, your customers probably can’t get enough of it. Need proof? Both TikTok and Instagram have over a billion active users! When it comes to videos that get your customers engaged, which is better: TikTok or Instagram? Why […]

Posted By John Crowther on May 24th, 2022 in Social Media

How to Rank Higher on SERPs

Less than 1% of visitors to search engines will go past the first page to find what they’re looking for. That means if your brand isn’t already on their mind, it had better be on the first page of search engine results. So how do you improve and rank higher on SERPs? Here are a […]

Posted By John Crowther on May 20th, 2022 in Digital Marketing

How to Build a Successful Content Marketing Campaign

Creating great content starts with interesting your audience. Building great content marketing campaigns takes it a step further. Not only are you getting folks interested in your product/service offerings, but you’re also building relationships. Let’s examine how to build a successful content marketing campaign from the ground up!  Strategy The first part of developing a […]

Posted By John Crowther on May 18th, 2022 in Digital Marketing

Five Copywriting Tips to Create Winning Content

Sometimes writing copy is the toughest part of creating effective content. There’s a lot to balance–using the right language and keywords, selecting the right channels, and keeping it all interesting. Let’s look at five winning copywriting tips to help make your content more effective! Copywriting Tip 1: Keep it Simple Who is your audience? The […]

Posted By John Crowther on May 13th, 2022 in Digital Marketing

Tips For Content Optimization by Platform

Creating content is hard. Between staying true to your brand values, cultivating engagement, and being creative, you’ve got your hands full. Even harder yet is keeping your content fresh across platforms. Why is content optimization so important and how do you do it? Let’s examine! Selecting the Right Platforms For Content Optimization Part of the […]

Posted By John Crowther on May 11th, 2022 in Digital Marketing

Retargeting: How to Recapture Lost Leads

More times than not, your customers see your ads, consume your content, and ultimately leave your store without purchasing anything. Sometimes, they’ll even put something in their cart (virtual or physical), then for whatever reason, abandon it. Maybe they’ll search for something, find it, then have something come up. Whatever the case, the ratio of […]

Posted By Daniel Jircitano on May 6th, 2022 in Digital Marketing

Plant the Seeds of Brand Growth with These Strategies

Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents itself: why should your audience care? If you can excel in three key areas right off the bat, you can plant the seeds of brand growth and watch your business blossom! […]

Posted By John Crowther on May 4th, 2022 in Digital Marketing

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