Free Marketing? Here’s How to Do It!

Part of marketing is balancing your budget. That means figuring out what to spend, where to spend it, and checking your ROI. Wouldn’t it be nice to get some free marketing? Let’s talk about some of the best ways to market your business without spending a single dime!  Is There Such Thing as Free Marketing? […]

Posted By John Crowther on April 29th, 2022 in Digital Marketing

Why You Need to Be Using Content Calendars

Organization is key. The better organized your overall content strategy, the better chance you’ll have of attracting, engaging, and converting your customers. If you want your content marketing strategy to succeed, you should be using content calendars.  What are content calendars, why do they matter, and how do you create them? Let’s take a look. […]

Posted By John Crowther on April 26th, 2022 in Digital Marketing

Planning Your Online Conversion Series

Marketing, especially content marketing, is an ongoing process. Chances are, you’re not going to wow your audience with a single piece of content–nor is that single piece of content going to get the engagement or conversions you’re looking for. You need a series of thoughtfully-planned, carefully-executed communications. Since the bulk of marketing has gone digital, […]

Posted By John Crowther on April 22nd, 2022 in Digital Marketing

Gated Content: When, How Often, and Why to Use It

When it comes to your marketing content, there are essentially two types: free and paid. Free content is the stuff you provide for free, like your social media page. Paid content takes it a step further, requiring payment for access to more in-depth, valuable content, like a subscription. Gated content, however, is somewhere between the […]

Posted By John Crowther on April 20th, 2022 in Digital Marketing

Is it Time For a Social Media Audit?

It’s tax day, which means the word “audit” might not be what you want to hear. But when it comes to your digital presence, like anything else, it requires upkeep and maintenance. To keep your metrics (and engagement) up, it’s important to regularly look back at the content you’re creating and determine whether or not […]

Posted By John Crowther on April 15th, 2022 in Digital Marketing

Trying to Go Viral? Here’s Why You Shouldn’t

Creating content is hard. The pressures of creativity, reaching your audience, and hitting your metrics, as well as doing all three consistently, can present a challenge to even the most talented content creators. Everyone wants to go viral, but has anyone who created viral content done so on purpose? Trying to go viral is even […]

Posted By John Crowther on April 12th, 2022 in Digital Marketing

How to: Increasing Digital Conversions With Content

When you think of digital conversions, what comes to mind? Advertising channels? Marketing metrics? Sales numbers?  Believe it or not, there’s an easier way to boost your digital conversions without spamming ads or endless tinkering with SEO. The best part? You’re already doing it! Let’s take a look at how you can leverage content into […]

Posted By John Crowther on April 8th, 2022 in Digital Marketing

Are You Following the Content Hierarchy?

The whole reason your brand creates content is to attract, engage, and maintain customers. Whether that content entertains, educates, or anything in between, it has to first be of interest to the audience. What’s the trick? By following the content hierarchy, you can ensure your brand content is always of interest to your audience! The […]

Posted By John Crowther on April 6th, 2022 in Digital Marketing

Clear Goals, Precise Solutions