Have You Mastered Mobile-Centric Marketing?

Every business wants a dominant mobile-centric marketing strategy. Your customers are on their phones, so you want them to be able to find, engage, and interact with your digital presence-all from the palm of their hand. It’s all part of mastering a mobile-centric marketing strategy, a way to reach customers where it matters.  The Rise […]

Posted By John Crowther on January 28th, 2022 in Digital Marketing

What is Benchmark Marketing-And Are You Doing It?

How can you tell if your marketing strategy is working? While metrics like revenue, growth, and ROI all impact your bottom line, what if there was a better way to gauge the efficiency of your approach to-and execution of-your overall digital marketing plan? Enter benchmark marketing: a way to “benchmark” your efficiency against either the […]

Posted By John Crowther on January 26th, 2022 in Digital Marketing

What Web Traffic Is Most Important For Your Site?

A good business website does two things: it generates traffic (and conversion) and it creates (and maintains) customers. If your website is getting tons of hits every month, that has to be good, right? Not always. Look deeper into the analytics of web traffic and you’ll discover a number of sources for web traffic. As […]

Posted By Daniel Jircitano on January 21st, 2022 in Digital Marketing

Does Online Reputation Management Matter?

As a business, what your customers think of you determines how new or potential customers think of you. The better the public impression, the more credibility your business has in the marketplace. However, even the most universally acclaimed brands get negative feedback. How those brands address negative feedback and complaints matters. It’s all part of […]

Posted By Daniel Jircitano on January 18th, 2022 in Digital Marketing

Do Higher Prices Affect Advertising?

In case you missed it, consumer prices are up 7% over the past year, marking the largest single-year increase in 40 years. While that’s more a result of inflation and supply-chain problems, it presents a challenge for businesses: how to justify a price hike without improving quality or value. At the same time, prices are […]

Posted By Daniel Jircitano on January 13th, 2022 in Digital Marketing

How to Make More Engaging Content

Nowadays, just about anyone with an internet connection and a smartphone can be a content creator. Content is everywhere, and we consume more of it than almost anything else. For marketers, that presents a major challenge: creating quality, engaging content that stands out among the clutter. How, as a marketer, can you create the most […]

Posted By Daniel Jircitano on January 12th, 2022 in Digital Marketing

Email Marketing Metrics That Matter

While social media and SEO dominate the marketing sphere, don’t overlook contemporary methods like email marketing. Believe it or not, email marketing is still an effective strategy, with an average ROI of $42 for every $1 spent. At the same time, how can you tell whether your email marketing strategy is worth it? What email […]

Posted By Daniel Jircitano on January 7th, 2022 in Digital Marketing

Five Reasons to Invest in Social Media Marketing

It certainly isn’t news, but social media is the lifeblood of digital marketing. Where else can you reach billions of people across the globe in the blink of an eye? It’s 2022, and if your business doesn’t have a robust social media presence, you might as well be in the dark ages. Let’s take a […]

Posted By Daniel Jircitano on January 4th, 2022 in Digital Marketing

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