Digital Marketing New Year’s Resolution(s)

With the last embers of 2021 on the fire, it’s time to look to 2022. While the new year holds promise and potential, it’s important to take the lessons learned from 2021 and apply them to new opportunities and situations. That applies to marketing your business as well. With the right plan and digital marketing […]

Posted By Daniel Jircitano on December 30th, 2021 in Digital Marketing

Digital Marketing Trends For 2022

With 2021 nearly behind us, it’s a good time to look back on the year. In 2021, we saw the rise of TikTok as a marketing tool, the power of the social media influencer, and even further implementation of artificial intelligence. Can we expect the same trends to continue in 2022? Digital Marketing Trends From […]

Posted By Daniel Jircitano on December 22nd, 2021 in Digital Marketing

Is Your Digital Marketing Customer-Focused?

The focus of your digital marketing strategy is everything. Regardless of your brand’s biggest selling point, your strategy as a whole should be built around the customer. That means everything from your website to your social media to your brand itself should resonate with your target audience. What is a customer-focused digital marketing strategy and […]

Posted By Daniel Jircitano on December 17th, 2021 in Digital Marketing

Five Tips to Avoid Digital Burnout

As the end of the year approaches, it’s only natural to want to ease up on the gas, take a rest, and enjoy the holiday break. At the same time, the holiday season is simply too important to take for granted. After 18 months of overreliance on digitalization, it’s only natural to feel the strain […]

Posted By Daniel Jircitano on December 16th, 2021 in Digital Marketing

How to Create Effective Holiday Marketing Content

Now that the holiday season is in full swing, holiday marketing is in full bloom. Since retail sales during the holiday period typically represent 20% of total yearly sales, it’s an important time for all businesses. At the same time, the sheer volume of holiday-themed commercials, jingles, and advertisements can create clutter. How do you […]

Posted By Daniel Jircitano on December 10th, 2021 in Digital Marketing

How to Measure Success: Marketing Metrics to Watch

When it comes to your marketing efforts, how do you measure success? While you can take a look at how much your campaign impacted revenues, it’s tough to attribute success or failure to marketing alone. Instead, a number of seemingly complicated metrics can help gauge the efficiency of your marketing plan. Looking at things like […]

Posted By Daniel Jircitano on December 8th, 2021 in Digital Marketing

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