Are Your Marketing Goals SMART?

Goals are the entire reason you have a marketing strategy. They’re also a driving force, guiding your business through decision-making. Set your goals too high and you’ll end up disappointed. If you set your goals too low, you limit your potential. Striking the right balance means setting SMART (specific, measurable, achievable, relevant, time-sensitive) goals. What […]

Posted By Daniel Jircitano on October 29th, 2021 in Digital Marketing

How Much of Marketing is Listening?

The goal of marketing is to engineer connections between your brand and its audience. The more people you reach, the larger your potential market. That means communication is key. As part of the process requires a degree of persuasion, you have to choose the right messages. At the same time, if you’re not paying attention […]

Posted By Daniel Jircitano on October 26th, 2021 in Digital Marketing

How Do You Build a Brand?

The goal of every entrepreneur is to build a successful brand. But building a successful brand requires more than creating a quality product. While it also requires a certain degree of ubiquity, turning a brand into a household name isn’t something you do overnight. At the same time, without a successful marketing plan in place, […]

Posted By Daniel Jircitano on October 22nd, 2021 in Digital Marketing

Small Business Owners: Know What You Don’t Do Well

Are you creating your own problems? There’s a tendency among small business owners to try to do too much: a 2016 report from the National Retail Foundation found a whopping majority of small business owners overburden themselves by trying to handle everything from recruiting and hiring to marketing and advertising. Even the savviest entrepreneur needs […]

Posted By Daniel Jircitano on October 19th, 2021 in Digital Marketing

What Your Social Media Page Says About Your Business

Perception is reality. That means your customers’ perception of your business is more important than your business itself. Where else do customers form those perceptions but on social media? What’s more, studies have shown a positive brand experience on social media can significantly improve customer equity. Your social media page says a lot more about […]

Posted By Daniel Jircitano on October 14th, 2021 in Social Media

The Top 3 Branding Tools You Need to Be Using

Building your brand is about maximizing your visibility and credibility to cultivate a strong customer network. What better way to do that than to exemplify how your product or service is not only superior to the competition but suitable to meet a variety of your customers’ needs? If you’re not using the right branding tools, […]

Posted By Daniel Jircitano on October 12th, 2021 in Digital Marketing

Does Your Business Need a Unique Marketing Strategy?

Every business has one thing that separates it from the competition. Whether that’s a unique value proposition, an exclusive product, or an illustrious history, one thing is for certain: every business is different. But when it comes to marketing your unique business, should you adopt best practices or implement a unique marketing strategy? The answer […]

Posted By Daniel Jircitano on October 8th, 2021 in Digital Marketing

Are You Overreliant on Using Social Media?

If yesterday’s global outages of Facebook, Instagram, and Whatsapp aren’t enough of a reminder, anything can happen. While the outage didn’t even last a full day, it raised eyebrows enough for folks to think about the repercussions of a long-term social media outage. After all, the average American spends just under 2 and a half […]

Posted By Daniel Jircitano on October 5th, 2021 in Social Media

Fall Into Creative Digital Marketing!

Now that we’re in the heart of fall, what does that mean for your business? Traditionally, fall is a time for reviewing the metrics of your summer strategy and laying the foundations for a successful holiday marketing strategy. Customers are also more likely to make big purchases, like home improvements, during the fall season. With […]

Posted By Daniel Jircitano on October 1st, 2021 in Digital Marketing

Clear Goals, Precise Solutions