Do You Have to Spend on Social Media Marketing?

Over 90% of American businesses use social media for marketing. On top of that, over 4 billion people worldwide use social media. With all that competition, how do you make sure your page gets enough interaction? While social media is largely seen as a free marketing tool, businesses obviously have the option to pay for […]

Posted By Daniel Jircitano on September 27th, 2021 in Social Media

Are You Getting Enough Customer Feedback?

Customer feedback is everything. While you can gauge your success, at least to some degree, by a bottom line, a better litmus test is the overall satisfaction of your customer base. Why is customer feedback so important? Not only does it give insight into how your brand is perceived, but customer feedback and reviews are […]

Posted By Daniel Jircitano on September 23rd, 2021 in Digital Marketing

Is Digital Marketing Seasonal?

The summer months are typically the best time to maximize your revenue, but as we get ready to close the book on another summer and turn the page to fall, your marketing efforts should be shifting as well. Is digital marketing seasonal? Or should you keep up the same strategy year-round? The Seasons of Marketing […]

Posted By Daniel Jircitano on September 20th, 2021 in Digital Marketing

Are You Using the Right Tools For Content Creation?

Content is what drives your marketing strategy. But if your content consists of what’s for sale and why to buy it, you have to do better. Similarly, if you aren’t taking packing a multimedia punch, your content might not have the bite it needs to hook customers. Are you using the right tools for content […]

Posted By Daniel Jircitano on September 17th, 2021 in Digital Marketing

How to Maintain Consistent Website Traffic

While monitoring your site’s data and analytics can be a full-time job by itself, it’s important to keep tabs on how folks are interacting with your online presence. When important metrics, like click-through rates average search rankings, or overall website traffic, start to drop, it can be a sign of impending peril. However, with the […]

Posted By Daniel Jircitano on September 14th, 2021 in Digital Marketing

Are You Utilizing the Right Social Media Strategy?

Operating social media for your business isn’t quite like operating your personal social media profile. Apart from selecting the relevant platforms to optimize visibility and brand awareness, you have to ensure your content itself is relevant to your audience’s needs and interests. With that said, is your social media strategy where it should be? What […]

Posted By Daniel Jircitano on September 10th, 2021 in Digital Marketing

Happy Labor Day: Work Smarter, Not Harder

Every year since the late 19th century, Americans have honored the contributions and achievements of workers on the first Monday in September. In fact, Labor Day is as much a cornerstone of American culture as football season. Labor Day is a reminder of the fruits of our labor and what we can accomplish through hard […]

Posted By Daniel Jircitano on September 6th, 2021 in Digital Marketing

Five Reasons You Need Professional Copywriting

In any digital marketing strategy, the content you produce matters. Whether it’s video, graphics, audio, or multimedia, copywriting is a crucial part of content development. Without copywriting, there’s no content to produce! At the same time, Nielsen Research has found the vast majority of internet users skim over, rather than exhaustively consume, most content. Does […]

Posted By Daniel Jircitano on September 3rd, 2021 in Digital Marketing

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