Why SEO is Simply Essential to Your Organization

These days, it seems like search engine optimization, or SEO, can be overlooked in lieu of catchy social media or diligent branding. In reality, organic search traffic accounts for the majority of organic web traffic. That means SEO is essential to ensuring your site is found by prospective customers. For smaller businesses especially, proper SEO […]

Posted By Daniel Jircitano on August 30th, 2021 in Digital Marketing

Tell Your Brand Story

A good story is complete, captivating, and relatable. Everywhere you look and everything you see and interact with has a story behind it. Studies have even found stories are an effective tool for persuasion, perhaps more so than any other method. As such, when it comes to increasing brand awareness and stimulating interest in your […]

Posted By Daniel Jircitano on August 26th, 2021 in Digital Marketing

What to Look For in a Digital Marketing Company

Just under half of small business owners do their marketing entirely on their own. While this can cut costs, it can also lead to burnout, confusion, and ultimately, missed conversions. At the same time, hiring a digital marketing company presents a challenge of its own. The right digital marketing company can help increase brand awareness, […]

Posted By Daniel Jircitano on August 24th, 2021 in Digital Marketing

What Makes a Great Website and Why Does it Matter?

As any business owner knows, your website is the face of your business. More importantly, your website can be what drives traffic or it can be an afterthought. What kinds of things constitute a truly great website? Furthermore, is your website truly the most important part of your business? What Defines a Great Website? First […]

Posted By Daniel Jircitano on August 19th, 2021 in Web Design

Are You Using the Right Marketing Mix?

Between digital and print advertisements, television and radio commercials, and even word-of-mouth marketing, there exists a myriad of ways to market your business. Maintaining an effective marketing strategy can be difficult enough, but throw in all the available channels and it becomes downright overwhelming. Plus, advertise in the wrong space and you’ve wasted your resources-and […]

Posted By Daniel Jircitano on August 16th, 2021 in Digital Marketing

Is Your Ad Placement On Point?

The average person is exposed to over 1,700 banner ads a month, yet he or she only actually sees less than half. The lesson? Ad placement is key. Your business might have the most artistic, captivating, and compelling advertisements in the industry, but if your placement is off, your customer base might not see them. […]

Posted By Daniel Jircitano on August 10th, 2021 in Digital Marketing

Your Online Reputation Matters More Than You Think

Your brand’s online reputation matters more than anything else. It can either be your strongest asset or your biggest liability. Because perception is reality, how prospective customers view your business determines whether or not they see you as a viable option or if they see you at all. At every step of the customer journey, […]

Posted By Daniel Jircitano on August 9th, 2021 in Digital Marketing

How Much Does a Logo Impact Your Business?

If you’ve been out recently, chances are you’ve come across some of the more ubiquitous brand logos. Between driving, surfing the internet, and watching television, we’re exposed to more than 5,000 brand messages a day. In between the barrage, we’re bombarded with brand logos, which are branded (no pun intended) in our brains, so that […]

Posted By Daniel Jircitano on August 5th, 2021 in Digital Marketing

How Often Do You Need to Rethink Your Strategy?

Even the best strategies don’t bear fruit forever. Either the competition will catch up to your innovation or your audience will move on to the next flavor of the week. In a demanding, ever-changing industry like marketing, the goalposts are always moving. As a business owner, how often should you rethink your strategy? It Depends […]

Posted By Daniel Jircitano on August 4th, 2021 in Digital Marketing

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