What Do Your Customers Really Want?

Everyone knows when it comes to buying a product or service, price is typically the most important factor. It’s not just price; customers are looking for the best bang for their buck. That means offering the lowest price isn’t always a guaranteed game-changer-especially if you can’t deliver on value. With all that said, what kinds […]

Posted By Daniel Jircitano on July 30th, 2021 in Digital Marketing

Should You Trust Instincts or Data?

Whether it’s deciding to skip dessert, get out of bed and go to work when you feel like going back to sleep, or not making that risky move, your instincts, or gut feelings, are almost always right; the gut has even been called the second brain. At the same time, your experiences and biases can […]

Posted By Daniel Jircitano on July 27th, 2021 in Digital Marketing

When Can You Expect to See Digital Marketing Results?

We live in an impatient society. From overnight shipping to the most responsive smartphone, everything in life is geared towards speed. After all, there are only 24 hours in a day. The quicker we can get through everything, the better. When it comes to marketing your small business, however, waiting for results can get old-fast. […]

Posted By Daniel Jircitano on July 23rd, 2021 in Digital Marketing

What is Your Competitive Advantage?

Every business, large or small, needs something to make themselves stand out. Disney, for example, stands above virtually every other entertainment content provider due to the sheer ubiquity of the brand’s intellectual property. Everyone from Seattle to Seoul can identify the Mickey Mouse ears, Star Wars characters, or any other copyrighted cartoon character related to […]

Posted By Daniel Jircitano on July 21st, 2021 in Digital Marketing

Why Social Responsibility and Ethical Marketing Matters

In light of the protests and riots of 2020, we saw numerous high-profile brands take stands on the hot-ticket, contentious issues. Now that the dust has settled, do these brands still support these causes the way they did six months ago? The answer is telling. Social responsibility & ethical marketing applies not only to how […]

Posted By Daniel Jircitano on July 16th, 2021 in Social Media, Uncategorized

What’s The Difference Between Data and Information?

Data is far and away the most valuable commodity in the world today. Does that mean that information is just as valuable? While perception is reality, data is a way to quantify differing perceptions of reality into tangible, meaningful conclusions. For example, you might perceive Fridays as the busiest days for your small business. Data […]

Posted By Daniel Jircitano on July 14th, 2021 in Uncategorized

Top 4 Skills For Marketers Today

Think of the last advertisement or commercial you saw. What stands out? The most persuasive, compelling, and ultimately successful advertisements are more or less cut from the same cloth. What skills can we distill from these advertisements? More importantly, let’s take a look at the top four skills for marketers today. 1.) Critical Thinking Unless […]

Posted By Daniel Jircitano on July 9th, 2021 in Uncategorized

How Small Businesses Can Compete with Big Boxes

Right now, if you go on your smartphone or computer, you can buy just about anything you want from a big-box store. What’s more, you can even get it the next-or even the same-day. For the most part, small businesses can’t compete with that kind of turnaround time. Where they can compete, however, is by […]

Posted By Daniel Jircitano on July 7th, 2021 in Uncategorized

Why Empathy is the Most Valuable Marketing Skill

You might have the most convincing sales pitch, the highest quality product, and the lowest price in town, but if you don’t have empathy, your business could be in trouble. In the words of Oprah Winfrey, “leadership is about empathy. It is about having the ability to relate to and connect with people for the […]

Posted By Daniel Jircitano on July 2nd, 2021 in Digital Marketing

Clear Goals, Precise Solutions