What Can Pizza Teach You About Business?

What Can Pizza Teach You About Business? Everyone likes pizza. Seriously, it’s not the number one dinner choice among Americans for no reason. Look beyond the warm, gooey goodness, however, and you just might learn something. What can pizza teach you about business? The Crust Matters The crust of your pizza matters. You could take […]

Posted By Daniel Jircitano on June 29th, 2021 in Uncategorized

How to Craft the Most Effective Advertising Messages

You might think you know what your customers want, but do you know what they need? If your advertising messages are too broad, too narrow, or focused on the wrong points, your customers will tune them out. Here are some helpful tips to help you craft the most effective advertising messages to help grow your […]

Posted By Daniel Jircitano on June 25th, 2021 in Digital Marketing

How Much Does Your Content Strategy Matter?

In its simplest terms, content is the information or experiences directed towards an audience. The goal of content creation is to engage the audience in a meaningful way to foster long-term connections. In other words, if you produce content your audience likes, they’ll both want more and like you for creating it. Is your content […]

Posted By Daniel Jircitano on June 22nd, 2021 in Digital Marketing

Are You Using the Right Social Media Platforms?

Everyone thinks they know the social media platforms inside and out. While spreading your advertising across all the major channels may offer more in terms of potential visibility, how much of that effort goes wasted? Are you pouring the right resources into the social media platforms your target audience is using? What’s the Difference Between […]

Posted By Daniel Jircitano on June 18th, 2021 in Social Media

What Does Your Website Say About You?

There are all types of websites out there. From the professionally crafted to the hastily-made to the perpetually under construction, customers have never had more options when it comes to surfing the web. What does the appearance, functionality, and responsiveness of your website say about your business?  Your Website is the Face of Your Business […]

Posted By Daniel Jircitano on June 15th, 2021 in Digital Marketing

Should You Compare Yourself to Your Competition?

Part of running a business is gauging how you stand in the marketplace. Obviously, your bottom line is the most telling indicator of how your business is doing, but what about the competition? Should you take the time to compare your business to those who provide the same or similar products or services? Comparing the […]

Posted By Daniel Jircitano on June 11th, 2021 in Uncategorized

How Important is Word of Mouth Advertising?

Even the most entertaining, insightful, and revolutionary advertisements aren’t always convincing. That’s because the most powerful form of persuasion comes from those we know and trust. With the advent of social media and digital technologies, today everyone has the power to be an influencer. How important is word of mouth advertising to your overall marketing […]

Posted By Daniel Jircitano on June 8th, 2021 in Social Media

Understanding the Consumer Decision Making Process

Understanding the Consumer Decision Making Process Consumers today see over 5,000 brand messages a day. Add to that the fact that more and more new businesses are sprouting up, and competition is as fierce as ever. At the same time, the evolution of digital technology has dramatically altered the consumer decision making process. The key […]

Posted By Daniel Jircitano on June 4th, 2021 in Digital Marketing

Understanding Your Target Market

Though it’s typically one of the first steps in establishing a new business, there are plenty of businesses out there that simply don’t have a fundamental understanding of their target market. While demographics are telling to a point, they don’t provide anything more than a structural context for data. To really understand your audience, you […]

Posted By Daniel Jircitano on June 2nd, 2021 in Digital Marketing

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