Consumer Insights: What, How and Why?

How can you leverage customer attitudes, interests, activities, and behaviors to learn about their needs, motivations, and goals? The answer is through the development of consumer insights. It’s not enough to simply know what your customers are doing and how often they’re doing it. What’s more important is the why. That’s where you’ll find your […]

Posted By Daniel Jircitano on May 27th, 2021 in Digital Marketing

Customer Perception is Reality (For Your Customers)

Perception is reality, and customer perception, in particular, is reality for your customers. That means every part of your communication strategy has the power to either reinforce or sway that reality. You don’t have the power to determine what your customers think of you, but there are steps you can take to help make their […]

Posted By Daniel Jircitano on May 24th, 2021 in Uncategorized

Ethical Marketing Matters Now More Than Ever

For business owners, your main goal is to grow your business and garner more customers. While it may be tempting to try to get ahead by cutting corners, it’s important to remember that ethical marketing matters. Once you lose your audience’s trust, you may not get the chance to earn it back.  Be Honest Special […]

Posted By Daniel Jircitano on May 19th, 2021 in Digital Marketing

Digital Marketing Strategies You Can’t Avoid

Today is Tax Day 2021, so don’t forget to file your taxes by the end of the day! While fortunately taxes are not a part of your marketing strategy, there are some digital marketing strategies that, like taxes, you can’t succeed without doing! Website Think of your website as the heart of your brand. The […]

Posted By Daniel Jircitano on May 17th, 2021 in Digital Marketing

Executing Your Digital Marketing Strategy

Effective marketing is multi-layered, complex, and time-consuming. Once you’ve analyzed your research findings and developed a plan, how do you nail the execution? It’s all part of a successful digital marketing strategy. Don’t Underestimate Planning The first step to effective digital marketing campaigns is planning.  Without a carefully laid out plan, even the best ideas […]

Posted By Daniel Jircitano on May 14th, 2021 in Digital Marketing

Is Digital Marketing More Art Or Science?

Digital Marketing: Art or Science? Marketing has changed dramatically over the years. Whereas in the past people bought from those they knew and trusted, today’s market saturation means more competition for business. Since folks don’t always have the convenience of buying from those they implicitly trust, marketing is a must. When it comes to marketing […]

Posted By Daniel Jircitano on May 12th, 2021 in Digital Marketing

Three Tips For Marketing Your New Business

How many new businesses pop up each year? The numbers have been trending up for the past decade. In 2020 alone, over four million new business applications were submitted! While that means the market is more competitive, it doesn’t mean there aren’t steps you can take as an entrepreneur to get yourself ahead. Let’s take […]

Posted By Daniel Jircitano on May 7th, 2021 in Digital Marketing

DIY? When it Comes to Marketing, No Way!

Today, you can look up DIY directions for everything from changing your oil to filling a cavity. Whether to cut corners, save money, or gain valuable experience, the reasons for DIY are a dime a dozen. However, there are reasons these professional services exist, and marketing is no different. Let’s take a look at why […]

Posted By Daniel Jircitano on May 3rd, 2021 in Digital Marketing

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