Psychology of Branding & The Future of Marketing

We’ve seen more changes in branding within the past 10 years than the previous 10,000 years. Though some elements have remained largely the same, the prevalence of digital media as a collective space means consumers have more options than ever before. For small businesses, capturing market share requires strong branding and strong branding requires tapping […]

Posted By Daniel Jircitano on April 30th, 2021 in Digital Marketing

Behind the Metrics: Measuring Marketing Success

Website traffic, conversions, bounce rate, engagement: nearly every digital step you make on behalf of your business is measurable. Whether you’re making tweaks to your website or running an aggressive eCommerce campaign, you have the advantage of having valuable digital feedback at your disposal. The key is using these metrics to make the right adjustments. […]

Posted By Daniel Jircitano on April 28th, 2021 in Digital Marketing

A Personalized Approach to Digital Marketing

Remember your last interaction with another person. Did he or she look you in the eye? Use your name? Ask about how you’re doing or recall a factoid or anecdote about you from years previous? As humans, we crave these kinds of authentic connections without families, friends, loved ones, and even strangers. Even as consumers, […]

Posted By Daniel Jircitano on April 23rd, 2021 in Digital Marketing

Underrated Marketing Tactics You May Be Overlooking

We all know the importance of having a good business website, a strong social media presence, and capable SEO. While you may be focused on the staples of digital marketing, are you overlooking any of the more underrated marketing tactics? Email Marketing Over half the world’s population uses email. In fact, one of the first […]

Posted By Daniel Jircitano on April 21st, 2021 in Digital Marketing

Is Traditional Marketing a Thing of the Past?

With the growing global shift towards digitalization, are traditional marketing strategies still effective? We all know the importance of having a sound digital presence, but does that mean it’s time to abandon traditional strategies like print ads and billboards? Does Traditional Marketing Work? Remarkably, 56% of customers believe print marketing is the most authentic form […]

Posted By Daniel Jircitano on April 16th, 2021 in Digital Marketing

Cause Marketing: Is it Time to Take a Stand?

Marketing is, at its core, storytelling. With every action your business takes, you’re telling your audience a story about why your product or service is worth their time. At the heart of your story is your brand mission; each story’s theme involves personifying that mission to exemplify your brand attributes. In 2021, however, brands are […]

Posted By Daniel Jircitano on April 12th, 2021 in Digital Marketing

Why Brand Design is Essential to Your Business

When you think of a brand, what do you think of? A memorable logo? Shiny, colorful packaging? A brand mascot, perhaps? Any way you look at it, design is an integral marketing component, on many levels, for any successful brand.  How to Use Design to Elevate Your Brand Design is about more than crafting a […]

Posted By Daniel Jircitano on April 9th, 2021 in Digital Marketing, Web Design

Communicating Empathy: How to Market Effectively

The average consumer receives 5,000 brand messages a day, a tenfold increase from 50 years ago. With so much clutter, how do you streamline your business communication to increase its efficacy? The answer is simple: communicating empathy.  Facts are the meat and potatoes of business. However, buying behaviors are more often than not based on […]

Posted By Daniel Jircitano on April 6th, 2021 in Uncategorized

April Fools: Three Social Media Mistakes to Avoid

Your brand’s social media pages give you unparalleled access to consumers; more than any media channel in history. While that provides more than ample opportunity to grow your customer base, it also opens the door to making social media mistakes.  Making the wrong moves on social media will inevitably scale back your following, bore your […]

Posted By Daniel Jircitano on April 2nd, 2021 in Social Media

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