Make it Count: How to Build Your Brand Like a Pro

As a business, your brand is all you have. It’s how you influence customers to buy your product or service over that of your competitors. In other words, it’s how you build your brand that matters. But starting a business and building your brand is easier said than done. It involves more than a few […]

Posted By Daniel Jircitano on March 29th, 2021 in Uncategorized

Content Marketing: Why Your Content Matters

Everything you post online for your business is technically considered content. Text, images, videos, memes, etc: it’s all part of a complex content marketing strategy, and it all matters. With internet usage up more than 70% over the past year, folks are spending an almost unthinkable amount of time online. What are they spending all […]

Posted By Daniel Jircitano on March 26th, 2021 in Digital Marketing

Online Shopping is Here to Stay

Consumer e-commerce spending was up a staggering 44% year-over-year in 2020, the biggest one-year jump in over 20 years. Online shopping is at an all-time high. Obviously, the pandemic and stay-at-home orders were a big part of that. But look a bit deeper and you’ll find something more important. Through all other sales channels, numbers […]

Posted By Daniel Jircitano on March 22nd, 2021 in Digital Marketing

5 Reasons Why Your Brand is More Important than Your Product

Your brand is everything. Unless your business is overwhelmingly niche, chances are you’ve got a bit of competition. What separates your business from your competitors?  The answer, of course, is your brand.  But what is your brand? It’s more than a logo or a catchy phrase. It’s more than a color scheme, an advertising gimmick, […]

Posted By Daniel Jircitano on March 17th, 2021 in Uncategorized

Are You Making These Digital Marketing Mistakes?

When it comes to digital marketing, it’s easy to make mistakes. So much goes into managing an effective strategy that it can be easy to miss something. Without further ado, we’ll take a look at some common digital marketing mistakes and how to fix them.    1.) Vague or Generalized Digital Marketing Strategy   If […]

Posted By Daniel Jircitano on March 12th, 2021 in Digital Marketing

Want to Boost Your Social Media Engagement?

It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections? More importantly, who are you selling to? Depending on your target audience, you’ll need to taper your strategy accordingly. […]

Posted By Daniel Jircitano on March 10th, 2021 in Social Media

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