Reputation Management: Does it Matter?
Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on businesses they deal with. As a business owner, how do you deal with disgruntled customers on a public forum? Enter reputation management. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening. […]
Is PPC Advertising Worth the Effort?
Google is the undisputed champion of search engines, so it’s unsurprising that Google Ads plays a pivotal role in online marketing. It’s also the driver behind PPC advertising. In fact, if you’re on the internet, there’s a very good chance you’ll come across one! When a user clicks on your ad, you pay a predetermined […]
How Important is Your Brand Reputation?
It might sound like a buzzword, but your brand is what makes your company unique: it’s your culture, history, and what folks think of you. As such, it’s easy to see why branding is so much more than a buzzword and an integral piece of marketing strategy. Think about grocery shopping. You probably don’t randomly […]
OTT Advertising: It’s Time to Cut the Cord
Is it time to cut the cord? More customers than ever are getting rid of their cable subscriptions and switching to on-demand streaming services. What does this mean for advertising? It means it’s time to take advantage of OTT, or over-the-top, advertising. Why OTT advertising? OTT advertising allows businesses to retarget customers through web and mobile […]
Does Web Design Have an Effect on SEO?
You contribute brilliant content to your site daily, but you’re not getting the SEO results you wanted. What’s the problem? It could be your web design. Content presented on a well-optimized site will perform better than identical content on a poorly optimized one. That’s because search engines utilize bots to perform their searches. These bots […]
Don’t Be Obsessed With Data!
Are your digital marketing numbers below the Mendoza line? Are you overwhelmed with data to the point where the numbers just don’t make sense anymore? As with every other part of life, there’s such a thing as doing too much. Being data-obsessed won’t get you as far as being data-driven. So what’s the difference? First […]
Is Email Marketing Still Worth It?
Only email marketing gives you the power to reach your customers directly any place, any time. However, with hundreds of billions of emails sent and received every day, how do you make yours stand out? Every email your business sends should reflect your brand. The more developed your brand identity, the better your brand loyalty […]
How Important is Consumer Data?
If you’ve been watching the news lately, you’ve probably seen the social media sites under fire for their alleged mishandling of consumer data. Want to know a secret? They’re not the only ones doing it! Data is far and away the most valuable commodity on the market today. Nothing drives a business like access to […]
Is it Time to Rethink Your Marketing Strategy?
Is your marketing strategy working? When your window signs, radio ads, and other forms of traditional marketing go unseen and unheard, your marketing dollars get wasted. At a time like this, you really can’t afford to be wasteful. After all, your marketing strategy is crucial to your digital presence. What do you do? Utilize social […]
Thinking of Posting Someone Else’s Content?
Think Again! Taking someone else’s content to pass off as your own isn’t only breaking copyright law, it’s bad for business. Aside from committing plagiarism, you’re being misleading. Here are three reasons to always post original content Bait and switch: The last thing you want is for your customers to buy a product that looks…different […]
Are You Managing Social Media Correctly?
Anyone can sign up for a page on one of the social media sites, but if you don’t have a careful strategy, your posts might have the outreach you’re looking for. Like anything else, managing social media presence takes time, effort, and a calculated approach. Here’s what you can do today to improve your social […]
Why Social Media Marketing Strategy Matters
A powerful tool of communication, social media marketing strategy allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. Almost 4 billion people use social media sites worldwide. That’s over half the world population! Email-marketing, google ads, and traditional forms of marketing are all effective, but […]
Is Your Website Optimized For the Future?
Mobile website traffic Mobile website traffic accounts for over half of all web traffic worldwide. Think about that for a second. That means when your customers access the internet, more times than not, they’re on a mobile device. If your website isn’t up to par, you’re losing customers. You only get one chance to make […]
How is Your Web Hosting Provider?
This is an era of extraordinary competition. As the world adopts the digital economy, we believe this is the time to build brand equity through a strong web presence. From designing to hosting and maintenance every aspect of your website must be streamlined for your business to deliver value to your customer. Part of that […]
Support Local: How Social Media Can Help
Let’s face it: without social media, our lives on lockdown would be a heck of a lot duller. We may all be quarantined, but thanks to social media, we have the ability to communicate with one another, send memes, and keep tabs on each other’s exciting activities (just kidding). Thanks to Facebook, Instagram, Snapchat, and […]
How is Your Online Presence?
Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content as well as ideal keywords and locations in respect to your competitors in relation to your competition. We can also analyze your web presence in great detail so that you will ultimately […]
Improve Your Ranking with Effective SEO Strategy
There are zillions of websites competing to grab your attention, making it difficult and complex to navigate effectively. So how can you be different and truly stand out in such a highly-cluttered, dense marketplace? Most importantly, how are you going to increase your visibility, conversion rate, and sales figures? The answer is through the use […]
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